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Hyundai ventures outside again

The automaker resumes its plans for more above-the-line marketing as demand begins to recover.

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Automakers embrace an electrified future

Nissan and Porsche are betting that EVs represent a big growth opportunity in Canada.

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Leaders overestimate how welcoming their firms are to LGBTQ+ employees

While there are signs of progress, Accenture finds many hurdles to inclusion remain.

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Freshii makes dinner plans

From the C-Suite newsletter: The pandemic made 5 p.m. “the new lunch hour,” so the QSR spun its marketing strategy to hit the dinner crowd.

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Broken Heart Love Affair adds more assignments

Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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Pizza Pops set up an internet-wide digital scavenger hunt

The contest is one weird-but-amusing tactic being used to give “dudes” what they’re looking for at home.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Will locals keep Newfoundland & Labrador tourism afloat?

Facing a billion-dollar shortfall, a campaign reminds residents what “home” has to offer.

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Uwe Stueckmann named Loblaw chief customer officer

Succeeding Garry Senecal, the former SVP of marketing takes on new duties in digital, loyalty and customer excellence.

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Canada Goose taps artists to reconnect to the physical world

The parka brand fills its reopened store windows with art to inspire customers to venture outside again.

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Fire & Flower opens shop next to Couche-Tard

By co-locating with Circle K, the cannabis retailer hopes to add a more convenient option to its omnichannel strategy.

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Juripop helps victims rise above shame and prejudice

The legal aid organization promotes its free services by denouncing phrases victims of sexual violence are all too used to hearing.

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Nestle Canada sells its Pure Life bottled water brand

The move is part of a broader strategic mandate to focus on better performing brands and categories.