quantcast-cookieless-advertising-min

Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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P&G

Health care continues to drive P&G’s sales growth

The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.

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Pet Valu wants to be more than a mass pet store

The retailer launches a wide national campaign to tap into the communities pet owners are a part of.

holiday-gifts

Consumers are still cautious about holiday celebrations

A Numerator survey finds that while intent to purchase is down across categories, it may not correspond to a dip in spending.

YSM - Money

Price’s impact on trust is falling

Uber, Air Canada, RBC and Bell are among those at the top of BrandSpark’s annual ranking of the most trusted brands.

dalehooper

FanDuel hires Dale Hooper to lead Canadian expansion

The former Deloitte, Rogers and PepsiCo exec brings his experience in regulated spaces to the U.S. sportsbook.

LABOUR-CO-OP Advertising Rebrands to LABOUR-2

Co-Op rebrands as Labour amid business shifts

The agency is staffing up and expanding into Quebec to capitalize on momentum it has built over the past year.

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Why Old Style Pilsner is picking up the tab for tuitions

Molson Coors is renewing its push to make the brand as popular with students in Ontario and Quebec as it is in Western Canada.

pexels-rodolfo-clix-1036936

The future of strategy is decentralized

Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.

Executives-Research-Planning

How employers can improve post-pandemic workplaces

New PwC research shows big divides between how employees and their leaders see company culture.

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

Double Down Image

KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.

Jackson-Triggs

Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

5d - Cossette & VIA Rail - photo

Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.

Activia-main-campaign

Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.