2_Giant Tiger_Slippers TV

Giant Tiger turns on the charm for the holidays

To stand out from a “sea of twinkly lights,” the discount retailer is putting its unique gifts in surreal situations.

Scarborough Health Network2

SHNF boosts digital for second wave of ‘Love, Scarborough’

The organization, which includes hospitals Scarborough General, Birchmount and Centenary, has refreshed its campaign to keep up momentum.


RBC to acquire HSBC’s Canadian assets

The bank aims to complement its business with Canadian newcomers and commercial clients with international needs.


VanCity wants to create a social solidarity economy

The finance co-op was enlisted to test social development performance indicators.


How employers can be more ‘age-nostic’

The aging workforce is your secret weapon – here’s how to foster it.

Leylah - sandwiches

View from the C-Suite: Subway keeps it fresh

Research showed that Canadians were ready to see evolution from the QSR.


Surrey Hospitals Foundation takes a dramatic approach to show patient overflow

In a bait-and-switch, doctors look on as ambulances take patients to other hospitals.

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.


Proline shows the silver lining to a losing bet

OLG uses a message common to the lottery category in an effort to stand out from other betting options.


White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.


Why Cybex held a fine dining event for new moms

To cement itself as a lifestyle brand, tech-forward strollers provided a rare break at a Michelin-starred restaurant.


Air Miles soars into the metaverse

The loyalty program now has the capability to extend earning opportunities into virtual environments.


Canadian agencies secure 83 spots on Epica shortlist

Overall, 20 local agencies earned nominations at the awards judged by the advertising trade press.


Companies are ready to invest in tech, despite a possible downturn

According to KPMG, web3 in particular is a big priority over the next two years.