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Village Brewery stays social with delivery and shopper marketing

The Alberta brewery gets creative and shifts to in-store as community events are cancelled and bars are closed.

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How Girl Guides are adapting the cookie fundraiser playbook

Going door-to-door is out of the question, so the non-profit is looking for more retailers like Canadian Tire to provide a new sales channel.

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WSIB recreates moments worth remembering

This year’s Day of Mourning campaign turns its attention to the workplace to directly emphasize the importance of safety.

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Automakers eschew typical messages during COVID-19

A new ad from Subaru is the latest effort providing gratitude in a time when car brands are facing an inevitable sales hit.

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New owners take over Trigger’s marketing division

Geoff Hardwicke and Todd Blevins take over the Calgary agency’s brand work, splitting off from the growing financial division.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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The lessons SARS offers on how to rebound from a crisis

Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.

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Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

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Five industry veterans launch Broken Heart Love Affair

Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.

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The reputational risk of seeking a bailout

Brands need to be aware of how consumers might perceive highly valuable companies looking for government assistance.

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Young people least concerned about COVID-19

A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.

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2020 Marketing Awards move to the digital space

This year’s entries will be recognized in a format suitable for the situation the advertising community is currently facing.

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HelpHub: A guide on how to deal

Strategy’s regularly updated resource centre includes health and financial support, industry news and job listings.

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Hyundai shifts gears to deal with COVID-19

The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.