pexels-photo-359989

Up to the Minute: McDonald’s changes its loyalty program

Plus, NFA and Zulu win at AdAge’s Small Agency awards (again) and Wasserman names new CD.

CanadianTire

Canadian Tire names chief brand and customer officer

Susan O’Brien’s promotion follows a mixed quarter, with the sales impact of COVID-19 coming with a 400% growth in ecommerce.

secondcupexterior

Second Cup extending its brand into gas and grocery

The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.

lori-davidson_brand_cropped2

Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

mdcpartners

Organic revenue tumbles by 26.4% at MDC

Despite the sharp drop due to the pandemic, CEO Mark Penn struck an optimistic tone due to increased business and pitch activity.

Cover_EN

IKEA goes off-book with this year’s catalogue

The pandemic furthers a push to digitization, with a launch campaign aimed at meeting consumers where they are.

BondLoyaltyReport2018

Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

Kraft Heinz Canada-Heinz Reinvents its Baby Food Line With Launc

Kraft Heinz goes fully natural for new baby food brand

From Shopper Marketing Report: Heinz by Nature replaces the Heinz Baby brand, educating parents to stand out on shelf.

kombucha1

Righteous Gelato makes kombucha line for Sobeys

The exclusive deal builds the grocery banner’s frozen treat offerings with a health food-inspired lineup.

Screen Shot 2020-08-05 at 3.06.46 PM

Yellofruit creates its own digital flyer

The frozen dessert worked with Reebee to drive awareness, piggybacking on grocers’ delivery services to drive online sales.

Crispers Cheddar - Store Display 1

Crispers goes in-store to get noticed by snackers

Mondelez focuses launch efforts for a new SKU on shopper messaging that leans on product adjacencies and the Christie brand.

Screen Shot 2020-08-05 at 9.54.17 AM

Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.