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How brands led the way on Twitter during lockdown

Canadian programs connected with communities by championing passions and concerns

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P&G

P&G boosted its marketing spend in Q1

The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.

Bell Media-Bell Media and ICA Launch the Inaugural Inclusivity-

ICA and Bell Media’s contest will celebrate diverse ads

The IDEA competition aims to prove that diversity in front of and behind the camera has benefits for business strategy.

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IPG posts better-than-expected 3.7% organic dip

The holding company also announced that Philippe Krakowsky will succeed Michael Roth as CEO in the new year.

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CSMLS brings medical technologists out of the lab

Facing shortages, testing backlogs and the spectre of funding cuts, the national body looks beyond COVID-19 to boost support.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Grocery delivery brands are in a dead heat on trust

BrandSpark’s annual Most Trusted Awards also found the ecommerce retailers that are managing to edge out Amazon.

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Corner Office Shifts: Airlines bid adieu to retiring chief execs

Air Canada and Flair find new CEOs, while OLG welcomes its own new company leader.

Frank&Oak

Life after a bankruptcy

Nearly 30 retailers have filed for protection since the onset of COVID-19. What recovery strategies could help them survive?

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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Going back to nature to drive interest in senior living

The Residence at Littledale uses nearby parks to highlight the independent, safe experiences residents can expect.

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Is this the eve of a marketing renaissance?

John Bradley and Carrie Bradley on why now might be the time for marketing to regain its influence in strategic business decisions.

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.