Chinese-shopper

How do Chinese consumers shop in Canada?

A Vivintel reports finds they are twice as likely to participate in sales events but less likely to buy in-store.

Aura-images2

Aura taps female nutrition market with new grocery partnerships

How the B.C.-based supplement maker seeks to carve out space in a competitive sector.

Kombucha

Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

Spicy P Bottles x Peppers

Nando’s enlists Spicy P for spicy sauce

From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.

Consultancy-handshake-agency

Trust in business leaders down as expectations grow

Canadians expect CEOs to speak out on social issues, but don’t trust their ability to address challenges, Edelman finds.

Tim Hortons-Roll Up the Rim To Win- 2020- Paper- Digital and Sus

Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable

The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.

Scott_Justin_Elemental1

Elemental adds to creative and client leadership

The agency promotes Scott Fess and Justin Haberman to free up its other execs to focus on higher-level clients.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

Lecoq Frederick 1

View from the C-Suite: Golf Town gets out of the rough

CMO Frederick LeCoq gives the skinny on the golf company’s retail experimentation, marketing plans and data play.

Eid Feast

The Ramadan opportunity

The period of fasting and repentance is becoming too important for brands to ignore, writes Ishan Ghosh.

Wain_Choi

Zulu Alpha Kilo hires Wain Choi as new ECD

A three-year search ends with someone that brings valuable knowledge of both Canadian and global markets.

fizz

Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.