For home and auto insurance provider Onlia, DDB Canada developed an
approach that broke the rules for traditional advertising in the category.
“Safety Obsessed” is a fun, integrated campaign that features typical carsafety
measures taken to a humorous extreme.

The A-List: DDB

A new chapter with a data-driven, design-thinking methodology

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frozen-foods

For frozen foods, flavour is bigger than brand or health

According to the latest insights from Caddle, demand is skyrocketing, and brands need to figure out how to stand out.

Energize

Perrier eyes a new healthy niche in energy drinks

The sparkling water brand is filling demand for healthier options in the category.

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Paprika, Ben Johnston win Gold Cubes at ADC

Bold yellow bottles and a mural that revitalized a neighbourhood were honoured at the 100th edition of the awards.

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Trust the science

BEWorks experts argue that ‘de-biasing’ the hiring and promotion process is the single-most effective step businesses can take to start meeting their DEI ambitions.

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Toronto businesses ask for a bit more time to make it through lockdowns

A campaign aims to show that even though the end is in sight, businesses still need help.

Reeses_OOHBoard

Reese’s drives brand love without showing a single Peanut Butter Cup

The Hershey brand wants to stay at the forefront of category growth by focusing on the kind of shared experiences that drive affinity.

KITS OOH

Kits Eyecare caps period of brand investment with new CMO and first CIO

But marketing spend will be likely cut back following its first six months as a public co.

grab1

Social Impact Report: BMO partners on Indigenous online course

Plus, Corona fights waste with “Plastic Beachgoers” and Harvey’s doles out free burgers to support vaccination efforts.

DailyKarma_ALT

L’Oreal finds beauty in open innovation

The beauty giant partners with local ecomm startups to create an accelerated path to tapping emerging opportunities.

Metro-local-vendors2

Metro refines what it means to source local products

The grocer is profiling 40 of the farmers and vendors consumers want to support: the ones in their own backyards.

DonutDay

Tim Hortons finds artful ways to celebrate donuts

The QSR commissioned 10 artists from across Canada to depict customer favourites as it continues to elevate its core offering.

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

canneslion

Cannes Lions releases first shortlists for 2021

BBDO Toronto, FCB Toronto and Ogilvy Toronto all find themselves in the running for the highly competitive Titanium Lion.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.