dentsubos

DentsuBos merged with Mcgarrybowen

The relaunched agency, Dentsumcgarrybowen, will pull in even more global resources, including a new approach to strategic brand-building.

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Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.

tl2

Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Wellness

Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

trust-hand-shake

Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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We will meet again, but things will be different

Wildfire founder Bianca Knop on how to adapt future experiential marketing to hygiene-driven changes in consumer behaviour.

garywestgate

Match hires new creative leadership

Gary Westgate will run creative in Toronto for the consumer engagement agency, with Eric Moncaleano named North American ECD.

Nancy-Crimi

FCB Canada names Nancy Crimi-Lamanna as CCO

The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.

bumble

How Bumble is pivoting its marketing to virtual dates

New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.

phillyangel2

Philly celebrates the work of local ‘angels’

The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.

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YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.

Aldo

Aldo files for bankruptcy protection in the midst of transformation

COVID-19 caused a dramatic loss of revenue and increase in losses that put the retailer’s plans off the rails.