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The masks of an Asian Canadian in advertising

Carson Kwok explains how different cultural understandings lead to an exhausting standard for Asian talent to meet.

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Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.

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Up to the Minute: The French Shop hires new ECD

Plus, the GDC teams up with seven agencies on a BIPOC scholarship program and the ICA adds to its training resources.

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Canopy Growth acquires Ace Valley

The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.

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IKEA links a healthy planet to the homestead

The retailer continues to encourage little eco-friendly acts with a big collective impact as part of its planet-first ethos.

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Becel brings its Kind Hearts Fund program to stores

Given that the CSR program is tied to purchase, a clear and concise approach was an important strategic choice.

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Clorox helps the on-the-go consumer clean up

From Shopper Marketing Report: The brand tries to extend its trust outside the home with its biggest launch in recent history.

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Unilever names LPi Group its shopper and in-store AOR

The independent’s “biggest win” in its 30-year history comes alongside a series of new executive appointments.

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How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

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Advertising jury revealed for 2021 Marketing Awards

As the final deadline approaches, meet the 20 experts who will help determine this year’s top creative work.

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Mint hires new strategy leader amid larger shift

Kelly Deuster joins one year into the Toronto indie’s pivot towards a more holistic creative offering.

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Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

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As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.