Bitbuy

Bitbuy tries to bring crypto to a more seasoned investor

Now registered with the OSC, the platform is pivoting to reach an older, higher-income trader that values security.

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Stagwell unveils AR tech to open up the metaverse

ARound aims to help brands turn augmented reality from an individual to a communal experience.

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What marketers want the industry to start, stop and change in the new year

From the C-Suite newsletter: Brand leaders make predictions and resolutions for their peers to commit to.

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Younger consumers are driving Conagra’s sales

National brands, in particular, are connecting with shoppers looking for both comfort and value.

Hershey

FCB Canada wins Hersheys’ AOR assignment

In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.

Unstoppable

GoDaddy Canada leans in to being ‘Unstoppable’

The web hosting service is sticking with a platform that celebrates the real entrepreneurs who use it.

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Bell expands the breadth of its Let’s Talk story

The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.

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The 2022 Marketing Awards kicks off centennial edition

The competition launches its jubilee year with familiar chair faces, a campaign from Zulu and a dedicated Public Service jury.

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Coinberry hires Subtej Nijjar as CMO

Mosaic’s now-former North American president is taking over marketing at the crypto trading platform.

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Corona packs some sunshine into its non-alcoholic beer

AB InBev is launching the brand’s new Sunbrew variety in Canada first to gain insights on how to best reach a growing consumer base.

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Kronenbourg samples a new approach for the holidays

To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.

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Sampler enters grocery retail with UNFI deal

A partnership with North America’s largest wholesale distributor gives shoppers the ability to add a sample to ecommerce orders.

Handfuel

Handfuel innovates its way into a competitive new space

The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.

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Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.