For home and auto insurance provider Onlia, DDB Canada developed an
approach that broke the rules for traditional advertising in the category.
“Safety Obsessed” is a fun, integrated campaign that features typical carsafety
measures taken to a humorous extreme.

The A-List: DDB

A new chapter with a data-driven, design-thinking methodology

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UPS

UPS wants to cement itself as a small business partner

The logistics company’s first made-in-Canada campaign aims to change the perception that it only serves big companies.

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Doritos drops a new season of shows about Ketchup chips

PepsiCo refreshes the “Ketchup Plus” streaming platform with the bite-size, episodic content Gen Z audiences look for.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.

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What will on-premise dining look like this summer?

A survey by CGA Strategy suggests demand is growing, but restaurants and bars with outdoor options are more likely to benefit.

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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How sourcing an exhibit from kids fits into the ROM’s cultural strategy

The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.

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Rethink named Agency of the Year at ADCC

Cossette won Design Agency of the Year, with FCB, Wedge and Scouts Honour also receiving Scarlett Letter recognition.

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Sleep Country shows that even Bianca Andreescu needs her rest

Amid the pressure of hustle culture and eroding work-life balance, the retailer hopes the tennis star will help consumers understand the importance of sleep.

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Petcurean gives its biggest brands their own sites

The premium company tailored sites for Now Fresh and Go! Solutions to the needs of info-hungry pet owners.

Canada-tourism

Canadians are still focused on outdoor travel

According to a survey by Leger, even more people are planning for trips to local, outdoor destinations.

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In Brief: Manulife names global communications leader

Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.

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SpongeTowels’ repositioning is all about getting over life’s messes

The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.

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Almost half of BIPOC in PR report job discrimination

However, a Leger survey also reveals high levels of feeling trusted and valued, particularly among those working in agencies.

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PepsiCo evolves its direct-to-consumer approach for Canada

The CPG has diverged from the strategy of its U.S. counterpart by incorporating a shop within its Tasty Rewards platform.