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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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Retailers face overcrowding and high demand

The Retail Council of Canada says that supply chains are healthy, but overcrowding presents some unavoidable issues.

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Ad agencies grapple with COVID-19 disruption

Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.

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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Foodora demos delivery bots

From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.

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Tech in Action: Dialogue makes a COVID-19 chatbot

The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.

Flipp Corp-Flipp Appoints New Chief Technology and Product Offic

Flipp hires Rick Neuman to lead its tech development

Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.

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NABS rallies support for Baby Chloe

The organization is looking to tackle the high price tag of treatment for the daughter of a Pattison Outdoor staff member.

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Meet the 2020 New Establishment: Innovators

How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.