The 55 Rush team is looking at building out its community hubs to
encompass French-language content as well as U.S. market expansion.

Building stronger connections: finding opportunity in change

For 55 Rush capturing a consumer’s heart comes down to solving their problems

Sponsored

Montellier Campaign2

How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

crcRethink

Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

crcFCB

Creative Report Card 2021: FCB will stop at nothing

How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.

GBTA_shareImage026_Namibia

Creative Report Card 2021: Go behind the scenes of ‘Go Back to Africa’

How the creatives who worked on the campaign overcame the risk of confronting hate head-on.

crcADs

Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

crcplanner

Creative Report Card 2021: The Planners’ Review

The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.

crclogo

The 2021 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

Vancity-image

Vancity’s rebranding is all about its plan for the planet

The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.

TheBeerStore8825YongeStreet

In Brief: COVID-19 adds to The Beer Store’s troubles

Plus, M5 will help True Hockey with growth goals as its new AOR and Mike Weir becomes the newest face of Golf Town.

Jeff&Rana_NewCD_lg2

Lg2 adds two CDs in Toronto

Responding to a streak of client growth, Jeff Cheung and Rana Chatterjee become the office’s first CD hires since opening six years ago.

Medical Marijuana/ Cannabis And Accessories

New formats could still drive a boom in cannabis

Analysis by Brightfield shows that while things like beverages got off to a slow start, their potential for growth outpaces flower.

7acres

Canopy Growth to acquire Supreme Cannabis

Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.

Screen Shot 2021-04-08 at 10.18.15 AM

Saxx launches another ballsy campaign

The brand is emphasizing confidence to further build its place in the premium underwear category.

LaurenDineenDuarte _ head shot (1)

Amex Canada names new comms and ad leaders

Lauren Dineen-Duarte and Vanessa Crooker get new remits as long-time VP David Barnes prepares to retire.