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Scotiabank tries to put financial worries to rest to get clients sleeping better
The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.
In Brief: Bread fixing class action suit gets approval
Plus, RYU hires a familiar face as its in-house creative lead and voting for Radio-Canada’s “Bye-bye” contest nears its end.
Angus Tucker departs from Theo
The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.
Bitbuy tries to bring crypto to a more seasoned investor
Now registered with the OSC, the platform is pivoting to reach an older, higher-income trader that values security.
Stagwell unveils AR tech to open up the metaverse
ARound aims to help brands turn augmented reality from an individual to a communal experience.
What marketers want the industry to start, stop and change in the new year
From the C-Suite newsletter: Brand leaders make predictions and resolutions for their peers to commit to.
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Younger consumers are driving Conagra’s sales
National brands, in particular, are connecting with shoppers looking for both comfort and value.
FCB Canada wins Hersheys’ AOR assignment
In addition to a new platform and integrated campaigns, the agency will lend its data expertise to the CPG’s in-house team.
GoDaddy Canada leans in to being ‘Unstoppable’
The web hosting service is sticking with a platform that celebrates the real entrepreneurs who use it.
Bell expands the breadth of its Let’s Talk story
The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.
The 2022 Marketing Awards kicks off centennial edition
The competition launches its jubilee year with familiar chair faces, a campaign from Zulu and a dedicated Public Service jury.
Coinberry hires Subtej Nijjar as CMO
Mosaic’s now-former North American president is taking over marketing at the crypto trading platform.
Corona packs some sunshine into its non-alcoholic beer
AB InBev is launching the brand’s new Sunbrew variety in Canada first to gain insights on how to best reach a growing consumer base.
Kronenbourg samples a new approach for the holidays
To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.
