Shopping visits predicted to hold steady in months ahead
IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.
The most trusted brands in CPG today
BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.
How brands should communicate during a global crisis
Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.
Retailers face overcrowding and high demand
The Retail Council of Canada says that supply chains are healthy, but overcrowding presents some unavoidable issues.
Ad agencies grapple with COVID-19 disruption
Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.
Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
How do health brands maintain trust in a pandemic?
Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?
Foodora demos delivery bots
From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
Flipp hires Rick Neuman to lead its tech development
Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.
NABS rallies support for Baby Chloe
The organization is looking to tackle the high price tag of treatment for the daughter of a Pattison Outdoor staff member.
Meet the 2020 New Establishment: Innovators
How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.
The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
The New Establishment: Expanding PR’s portfolio
How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.
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