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Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

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BBDO Canada named AOR for Kijiji

The agency will help the leading brand in classifieds with its “ambitious” plans for continued growth.

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View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.

TruShield

TruShield makes insurance a less bitter pill

With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.

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Cannabis users are more purpose-driven than beer drinkers

IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.

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Studio M names new leadership

Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.

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Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

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More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.

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Arrivals + Departures restructures client service team

The agency’s two new VPs are part of a larger wave of growth.

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Shaw enlists gamers in a ‘Tree Spree’ for Earth Month

The internet service provider touts it gaming bona fides in a way that offsets the emissions from devices.

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Shift Disturbers: Tosin Adeniyi helps Black youth find their place in ad land

The Nigerian-born account coordinator’s networking efforts bloomed into a mentorship program geared towards giving talent exposure they might not otherwise get.

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How do you feel about the industry’s D&I efforts?

Friday is the last day to complete a survey that is taking a pulse on progress towards more inclusive workplaces.

Project Understood

In Brief: FCB wins a Grand Clio

Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.

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How Air Canada changed course on its Fan Flights

The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.