Momenti horses around to fight home cooking fatigue
The Dr. Oetker brand is bringing decadence and health together to reach young women and capitalize on more frozen food occasions.
Kraft Heinz touts its new operating model’s focus on growth
Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a “turnaround” in Canada.
Coca-Cola’s Canadian VP of marketing to leave amid global restructuring
The beverage giant has revealed the progress of a realignment geared towards driving efficiency through a more centralized structure.
The Shopper Innovation + Activation Awards selects 2021 jurors
Experts from across the industry will virtually join this year’s co-chairs in judging the work.
Wealthsimple files a new campaign for tax season
The company hopes focusing on taking the pain out of finances will resonate once again as it moves into another new area.
Diamond adds two creative leaders and expands to U.S.
The agency is answering demand for brand work locally and community marketing south of the border.
The Princess Margaret Cancer Foundation simplifies the donor journey
A new digital presence aims to make the path to contribution more straightforward.
Jack Daniel’s wants to make its positioning count in Canada
To make a global positioning resonate locally, the American whiskey is focusing less on history and more on the people who drink it.
Tux launches standalone foundation for pro-bono work
The Montreal agency’s new approach aims to overcome hurdles that have previously prevented it from making a bigger impact.
Organic revenue down by 5.4% at IPG
Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.
Corner Office Shifts: Tammy Sadinsky joins CIBC
Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.
View from the C-Suite: 48North’s content-driven product strategy
Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.
Is in-housing right for you?
Listenmore’s Stephan Argent says you’ll need a clear vision, retention strategy and the resources to manage talent for your in-housing solution to succeed.
SickKids reinvents canvassing to reach monthly donors
With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.
