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Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.

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IPG’s organic revenue continues to grow in Q4

Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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Colour names new CEO

Paul Lockhard is taking over leadership of the agency as Chris Keevill joins the Atlantic Lottery.

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View from the C-Suite: Where SkipTheDishes sees potential for growth

With half of the market share, the delivery app is exploring new purchase occasions.

Corporate Purpose

In pursuit of the human ideal in business

At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.

Corporate Managers Working at the Table in Monitoring Room. Room is Full of State of the Art Technology. Computers with Animated Screens.

EY teams up with two other firms on cybersecurity

A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.

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Hunt’s uses chef-approved recipes to highlight its premium tomatoes

ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.

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Bond Brand Loyalty acquires rDialogue

The company’s first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.

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London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.

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Omnicom’s organic growth continues upward in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

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Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.