Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
IPG’s organic revenue continues to grow in Q4
Strong performances from Mediabrand, FCB and McCann helped the holding company finish 2019 on a high note.
Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”
Colour names new CEO
Paul Lockhard is taking over leadership of the agency as Chris Keevill joins the Atlantic Lottery.
View from the C-Suite: Where SkipTheDishes sees potential for growth
With half of the market share, the delivery app is exploring new purchase occasions.
In pursuit of the human ideal in business
At its best, corporate purpose presents an ideal currently outside our reach, writes Mike Robitaille of Deloitte:Isaac.
EY teams up with two other firms on cybersecurity
A new collaboration uniting cybersecurity, law and reputation management is a first for Canada and possibly the world.
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
ConAgra worked with Alida Solomon to show what “flavour passed on” means to her.
Bond Brand Loyalty acquires rDialogue
The company’s first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.
London Drugs releases more inclusive Valentine’s Day cards
The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.
Omnicom’s organic growth continues upward in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Bleublancrouge wins global Thompson Hotels account
The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.
