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How brands led the way on Twitter by listening to consumers amidst lockdown

Canadian programs connected with communities by championing passions and concerns

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Which categories have had the biggest ecomm boost?

MiQ captures data from ecomm, coupon and discounting platforms to see if increased online interest makes up for dips in-store.

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Canada Goose keeps finding inspiration in artists’ stories

The apparel brand releases a new season of its documentary series, putting the focus on its lighter-weight assortment.

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Rona shows the fun that comes with DIY know-how

The hardware retailer combines craftsmanship and kookiness to solidify its status with experts (and those who want to be one).

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Venture names new ECD amidst strategic shift

Dan Strasser will lead creative as the agency solidifies its focus on entrepreneurial clients in food, health and wellness.

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Canadian planners have a pay gap problem

An APG Canada survey not only shows disparities based on gender and race, but that it grows as strategists stay in the industry.

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Tic Tac has a refreshing new brand platform

The Ferrero mint brand aims to maintain its market share in Canada by injecting some flavour into the new normal.

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Plan International picks Doug & Partners to run holiday campaign

The non-profit’s annual gift-giving fundraiser is going all-digital this year.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Sun Life offers control over everything that’s uncontrollable

A new campaign turns “wanting” into “doing” as the brand secures a place at the intersection of financial, physical and mental health.

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Jake’s House starts a band for autism awareness

ASD covered some classics to build momentum for the non-profit’s mission and programs.

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Adidas finds inspiration in the legacy of Terry Fox

The apparel brand is in the second phase of a major effort to support the runner’s Foundation and its own brand mission.

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Why a former Cirque du Soleil CMO has joined a B2B recycling startup

Loop Industries’ Sheila Morin plans to use a mix of co-marketing and D2C strategies.

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C-suite leaders prioritizing digital transformation, employee support

But an IBM survey finds their efforts may not be as effective as they think.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.