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Heinz Ketchup bottles made of paper, not plastic

Plus, Canada Goose puts its recycling efforts on display, and IGA starts dishing out stainless steel take-out containers.

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Profit gains amid inflation: unsavoury price gouging or brilliant brand management?

While investors are happy with Loblaw, Empire and Metro’s recent earnings, customers and suppliers are paying the price. Literally.

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Berlin Communications wins Best of Show at Anvil Awards

Daughter Creative, William Joseph and ZGM were other big winners at the show recognizing the top work from the Prairies.

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How the economic climate is shaping grocery shopping

A joint report from Caddle and IRI reveals Canadians are far less brand loyal and more likely to switch to get a deal.

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Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.

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Dyslexia Canada depicts a daily struggle with a daily word game

A campaign uses the popularity of Wordle to show what thousands of Canadians face.

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Performance Art adds a new group CD in Toronto

IPG’s data-driven agency has added several creative and strategic talents in response to new assignments and expanding work.

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Ukrainian agency IamIDEA wants Canadian clients

As its home country remains largely closed, the agency has pegged Canada as a place it can pick up work to keep staff paid.

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Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.

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Elemental hires Elizabeth Dundas Hall as CD

The new co-leader of the creative department will help the agency handle growth and its ongoing change in approach.

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OLG wants to democratize horse racing

The crown corp is focusing on the excitement of the track to counter perceptions that the sport is for high society types.

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Blackjet hires Paul Mead to drive its growth

The industry veteran will help the agency grow after reinventing itself as a brand and business consultancy.

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

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Centraide shows how its work uplifts (literally)

The organization finds one visual metaphor to represent a wide swath of the non-profits it supports in Montreal.