Labatt rallies against vaccine hesitancy
The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.
BBDO Canada named AOR for Kijiji
The agency will help the leading brand in classifieds with its “ambitious” plans for continued growth.
View from the C-Suite: MEC moves forward post-acquisition
CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.
TruShield makes insurance a less bitter pill
With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.
Cannabis users are more purpose-driven than beer drinkers
IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.
Studio M names new leadership
Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.
Ricola looks for its everyday efficacy voice
The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.
More Rewards pledges more support for sports
Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.
Arrivals + Departures restructures client service team
The agency’s two new VPs are part of a larger wave of growth.
Shaw enlists gamers in a ‘Tree Spree’ for Earth Month
The internet service provider touts it gaming bona fides in a way that offsets the emissions from devices.
Shift Disturbers: Tosin Adeniyi helps Black youth find their place in ad land
The Nigerian-born account coordinator’s networking efforts bloomed into a mentorship program geared towards giving talent exposure they might not otherwise get.
How do you feel about the industry’s D&I efforts?
Friday is the last day to complete a survey that is taking a pulse on progress towards more inclusive workplaces.
In Brief: FCB wins a Grand Clio
Plus, Klick adds to production leadership while Nielsen and Loop partner to bring more AI capabilities to retailers.
How Air Canada changed course on its Fan Flights
The airline, looking to maintain its market presence, found travel-free surprises for its fan appreciation campaign.
