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Cannes Lions to extend deadlines, eligibility following postponement

New dates and criteria are being determined as the festival plans its move to October.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Dealing with disrupted insights

How can marketers keep up with changes in consumer behaviour when it changes on a daily basis due to COVID-19?

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How airlines can navigate COVID-19 turbulence

From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’

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Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp

Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.

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View from the C-Suite: Goodfood’s play for online grocery

How the company plans to bite into Canada’s $124 billion grocery market.

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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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Store closures put reputation management at the forefront of marketing

GWP’s Philippe Garneau says treating staff well is vital for long-term brand trust.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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Retailers face overcrowding and high demand

The Retail Council of Canada says that supply chains are healthy, but overcrowding presents some unavoidable issues.