Sobeys-smart2

Empire’s private label penetration is growing

Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.

Golf-Town 1

Golf Town tees up a new normal

Even though courses are reopening, the sports retailer is finding new ways to inspire players to come in for what is typically a hands-on shopping experience.

Screen Shot 2020-06-18 at 10.36.14 AM

BBDO’s ‘Parkscapes’ takes Public Service Best of Show

Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.

Project Understood

FCB leads Canadian agencies at The One Show

FCB Toronto and FCB/Six won a combined 17 Gold Pencil wins, contributing to a total of 62 wins for Canada.

Advertising 1

2020 Marketing Awards: Advertising Part I shortlist

The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.

Shoe Designed by Jacquie Comrie_Wellness Together Canada

Why Wellness Together Canada is giving out custom shoes

The online platform is encouraging people to “take the step” and get mental health support in a time when it is needed most.

visuals-0RPf107BLek-unsplash

How the pandemic has changed health marketing

Putting evidence at the foreground of messaging and a move away from celebrity wellness influencers could all be on the horizon.

Screen Shot 2020-06-17 at 2.03.47 PM

Which production and creative shops won in Craft?

Rethink and Cossette picked up the most trophies for work produced by partners The Vanity, Grayson and more.

Heineken Zoeterwoude. (Photo by Jasper Juinen for Heineken)

Publicis Worldwide wins Heineken account

The Canadian assignment also covers a portfolio of brands that includes Strongbow, Dos Equis and Newcastle.

Craft1

Marketing Awards 2020: Craft shortlist

Day three begins with 19 production shops and agencies getting nominations in the category recognizing technical achievement.

This year, it has expanded again, investing in a 10,000-plus square-foot space focused on its in-house production capabilities, which features a full shooting studio for photo and video.

How production houses are getting back to work

With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.

Go Back to Africa

Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

crowd-of-protesters-holding-signs-4614166

Open letter calls for action against racism in Canadian ad industry

A new group, created to advocate for BIPOC in the field, has drafted 15 steps for agencies and marketers to address systemic racism.

Multi 2

Marketing Awards 2020: Multicultural shortlist

Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.