Telefilm_Billboard_EN

Telefilm captures the feel of the theatre experience

A spot by Director X kicks off a campaign to help the Canadian film industry’s recovery efforts.

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Fountain Tire sticks by every driver’s side in new platform

From personal vehicles to farm equipment, the auto service retailer wants to instill trust into what is usually a begrudging purchase.

rethinkVancouver

Rethink adds to leadership in Vancouver

Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.

lg2_nationalbank

National Bank picks Lg2 as its new AOR

Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.

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Pets and foodservice bolster General Mills’ bottom line

The CPG is planning a “modest” level of ad spend increase with supply chain challenges looming.

SleepCountry_Walmart_Still_GradeSchool

Sleep Country links a good rest to school success

A “scholarship” to get a new mattress is part of an elevated back-to-school push promoting better sleep for post-secondary students.

Moxies_Houston_5G_28

Moxies opts for an elevated new look

No longer a “bar and grill,” the dining chain’s brand refresh focuses on quality to make inroads with elder millennials.

AGO

In Brief: Angry Butterfly picks up work with AGO

Plus, 1Milk2Sugars makes its creative director a partner and Camden adds a strategy director in Montreal.

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BMO kicks off a new soccer campaign with a Team Canada star

Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.

Proline-OLG

The Hive expands its AOR mandate with OLG

The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.

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Why the growth of Web3 shows the importance of trust

Even if you’re not utilizing blockchain tech, Edelman’s Matt Collette says it still illustrates something that is key to customer retention today.

Blake MacDonald Headshot

View from the C-Suite: Can Orangetheory’s value make it recession proof?

Why president Blake MacDonald thinks the fitness brand’s model and message may be perfect for times like these.

SodaStream

SodaStream promises a refreshing new approach

The brand’s new positioning factors in elevated consumer expectations and environmental concerns.