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Brand building in unprecedented times

With the world on pause, leaders from the media realm ask if it is a good time to turn the focus away from bottom-funnel efforts.

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CPG marketing puts the focus on supply reassurance

What consumers want to hear from companies like Kruger and Clorox when their products are already flying off store shelves.

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Viagra gives another reason not to be embarrassed

Pfizer’s little blue pill uses an established brand pillar to tell consumers it can compete with generics on price.

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Store closures put reputation management at the forefront of marketing

GWP’s Philippe Garneau says treating staff well is vital for long-term brand trust.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.

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The most trusted brands in CPG today

BrandSpark’s annual awards identify the products leading their categories at a time when many are facing increased demand.

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How brands should communicate during a global crisis

Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.

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Retailers face overcrowding and high demand

The Retail Council of Canada says that supply chains are healthy, but overcrowding presents some unavoidable issues.

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Ad agencies grapple with COVID-19 disruption

Public health measures have delayed shoots, campaign launches and pitches, with disruption to clients’ business looming.

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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Foodora demos delivery bots

From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.

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Tech in Action: Dialogue makes a COVID-19 chatbot

The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.

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Flipp hires Rick Neuman to lead its tech development

Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.