MadeGood taps BHLA for North American campaign
The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.
Aegis Brands sells Second Cup
The company will focus on growing entrepreneurial brands as it hands its legacy coffee chain to Quebec’s Foodtastic in a $14 million deal.
Intent to purchase in-store continues to grow
The latest IMI data also reveals excitement around getting outside, attending events and traveling domestically.
What it’s like to be BIPOC in advertising, according to the data
POCAM’s survey points to a dire need for mentorship and for companies to take the impacts of microaggressions seriously.
What Canadian brands have planned for Super Bowl LV
An updated collection of which brands have committed to the big game and what creative they are using the time for.
The reset & reinvention of… the collective POV
We’re into another slog where no area of decision-making is on auto-pilot, writes Strategy publisher Mary Maddever.
Great(er) expectations
Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.
Back page: Witchcraft & the occult
The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair
Harvey’s wants you to be the boss of your burger
The pandemic left many feeling powerless, so the QSR’s new campaign is its way of giving consumers back some control.
H&R Block looks to support bewildered tax filers
The tax prep brand shows how its human experts can help customers through another unique tax filing year.
Newspapers go blank to pressure Google and Facebook
The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.
BRP picks Cossette as new global AOR
The agency will support the company’s suite of brands across multiple regions, with a specific focus on the U.S.
Ricola keeps its efficacy push going outside of cold season
The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.
