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Why wait for Google?

Quantcast allows users to explore activation and measurement in cookieless environments well before 2023

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How I got clients to pay upfront

Quill CEO Fatima Zaidi explains how she gets clients to sign off and why the arrangement is beneficial for everyone.

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Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

Romeo Beckham

Canada Goose launches footwear with a show of force

The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.

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WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.

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2021 Strategy Awards: BBDO crowned Grand Prix winner

This year’s Gold winners include Anomaly, Cossette, FCB, Ogilvy, Milestone, Rethink, Taxi and The Local Collective, and were revealed during day two of MES.

The Home Depot

Why Home Depot Canada hasn’t been ‘chest-beating’ its CSR efforts

In a rare move for the retailer’s foundation, an internal campaign is taken externally to support its new TradeWorx program.

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Subway names new Canadian country lead amid refresh

Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.

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Business leaders bullish on economic recovery

Appetite for risk is also up, finds research from Aon, as the c-suite reflects on how their businesses fared during the crisis.

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Circle K and Fire & Flower to expand cannabis footprint

More co-located stores are planned for Alberta, Saskatchewan and Manitoba, with eyes on Ontario and the U.S.

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Brown-Forman taps Sid Lee for corporate assignment

The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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BGC breaks down barriers in first post-rebrand campaign

The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.

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Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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For Nissan, NFTs are more than a token gesture

The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.