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How I got clients to pay upfront
Quill CEO Fatima Zaidi explains how she gets clients to sign off and why the arrangement is beneficial for everyone.
Gud finds a less-aggressive voice for its sports drink
The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.
Canada Goose launches footwear with a show of force
The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.
WestJet plans an escape from a typical travel ad
The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.
2021 Strategy Awards: BBDO crowned Grand Prix winner
This year’s Gold winners include Anomaly, Cossette, FCB, Ogilvy, Milestone, Rethink, Taxi and The Local Collective, and were revealed during day two of MES.
Why Home Depot Canada hasn’t been ‘chest-beating’ its CSR efforts
In a rare move for the retailer’s foundation, an internal campaign is taken externally to support its new TradeWorx program.
Subway names new Canadian country lead amid refresh
Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.
Business leaders bullish on economic recovery
Appetite for risk is also up, finds research from Aon, as the c-suite reflects on how their businesses fared during the crisis.
Circle K and Fire & Flower to expand cannabis footprint
More co-located stores are planned for Alberta, Saskatchewan and Manitoba, with eyes on Ontario and the U.S.
Brown-Forman taps Sid Lee for corporate assignment
The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.
RBC engages young fans with a music manifesto
H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.
BGC breaks down barriers in first post-rebrand campaign
The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.
Air Miles takes off with a revamped brand identity
The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.
For Nissan, NFTs are more than a token gesture
The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.
