For home and auto insurance provider Onlia, DDB Canada developed an
approach that broke the rules for traditional advertising in the category.
“Safety Obsessed” is a fun, integrated campaign that features typical carsafety
measures taken to a humorous extreme.

The A-List: DDB

A new chapter with a data-driven, design-thinking methodology

Sponsored

No-boats-Sunday

No Boats On Sunday goes slow and steady to win the cider race

The brand’s first campaign with 123w tries to spread a laid-back message with a big digital buy and videos that change if you take the time to watch them again.

Kristy_Photo[2]

Broken Heart Love Affair hires VP of strategy

Kristy Pleckaitis is the agency’s first major hire of 2021, an important one it took its time with.

1

Canadian Club challenges beer as the ‘go-to’ drink for hanging out

The whisky brand is looking to boost sales by making it a choice in casual occasions.

Vizzy

Vizzy comes to Canada with grants for LGBTQ artists

Molson Coors wants its seltzer to be “more than a rainbow brand,” partnering with drag queen Priyanka to offer tangible support.

Screen Shot 2021-05-31 at 11.00.26 AM

UberEats drops the puck on its Quebec strategy

Patrick Roy and Mario Tremblay burying the hatchet over a meal is the first effort the brand is making to stand out in the province.

steveambeau

Palliser Furniture Group names first CMO

Steve Ambeau has been brought on to elevate and align marketing across Palliser and EQ3.

3777015632_09d037d93d_k

Making sure the Marketing Hall of Legends is for everyone

Miglena Nikolova on why a critique about diversity was a wake up call for AMA Toronto.

Carnival

Kia is trying to change perceptions of minivans

A campaign promotes the new Carnival as a solution for everything from getting the kids to school to mountain biking.

landbackcropped

Shift Disturbers: Land Back Studios wants more real Indigenous portrayals

Sarain Fox and Tara Barnes started a production company to tell more authentic stories, which means asking the brands it works with some tough questions.

redecan

Hexo to acquire Redecan in bid for more market share

Consolidation in the cannabis industry continues, giving Hexo the potential of becoming the top producer in Canada.

LemonFeature

Mill Street spills the tea for Pride

The brewer partners with drag queen Lemon to revive its Lemon Tea Ale, the latest way it’s supporting community causes with beer.

Amanda_Strategy Magazine

Ogilvy, Concrete win Yellow Pencils at D&AD

A total of 10 Canadian agencies, as well as a team from Miami Ad School Toronto, won during this year’s virtual awards.

Gold_Pencil

In Brief: One Show and ADC reveal 2021 finalists

Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.

EQBank

EQ Bank wants Canadians to feel smart about banking

The digital banking service is trying to get people to feel confident enough to make different financial decisions.