Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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The 2022 AToMiC Awards co-chairs announced

Nina Patel and Ian MacKenzie will lead jury deliberation for next year’s awards, which has now opened for entries.

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Campbell’s to keep marketing investment ‘stable’

With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.

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OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

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Social Impact Report: Mogo’s ‘carbon-sucking machine’

Plus, The Body Shop launches national refill program and Lululemon to develop plant-based nylon with Genomatica.

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View from the C-Suite: Flow wants to keep surging

Former Nestle Waters CEO and chairman Maurizio Patarnello sees plenty of room for expansion in the North American marketplace.

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A brief guide to operating hybrid workplaces

From the C-Suite newsletter: Dan Barham, who has run workplaces at Telus and Lemay, shares tangible tips for managers.

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In Brief: Vibrant has a new VP and partner

Plus, Frank names a new general manager and California’s Envoy hires a former Huge VP as chief growth officer.

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Here are this year’s Agency and Small AOY jurors

Meet the marketers and advertising execs who judged the two creative categories in this year’s awards.

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Club Med seizes an opportunity for first Canadian resort

With international travel still out of the question, the tourism company is hoping to drive consideration for a new, nearby mountain resort.

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Meet the first batch of 2021 Agency of the Year jurors

Strategy reveals the Media, Digital, PR and Design jurors, with the winners to be announced on November 10.

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NFL Canada draws up a new marketing play

The league is aiming to build connections between Gen Z and its players in a bid to draw in a generation less connected to the sport.

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Holland Bloorview puts ableism at the forefront

The kids rehabilitation hospital is trying to make a less-understood social inequity more concrete for Canadians.

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Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.