Gamifying recycling
Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.
How do health brands maintain trust in a pandemic?
Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?
Foodora demos delivery bots
From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.
Tech in Action: Dialogue makes a COVID-19 chatbot
The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.
Flipp hires Rick Neuman to lead its tech development
Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.
NABS rallies support for Baby Chloe
The organization is looking to tackle the high price tag of treatment for the daughter of a Pattison Outdoor staff member.
Meet the 2020 New Establishment: Innovators
How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.
The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
The New Establishment: Expanding PR’s portfolio
How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.
Up to the Minute: Critical Mass names its next CEO
Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.
GTB Canada appoints Mike Flynn as president
Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.
Harlequin forgoes shirtless hunks to broaden its audience
The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.
What’s in store for click-and-collect?
From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.
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