Sephora Canada hires Allison Litzinger to lead marketing

The former HBC marketer will lead the beauty retailer’s marketing programs and drive new client growth.


Why Nesto made infomercials for its strongest markets

The online mortgage broker is targeting conversion where it is more established and brand building where it remains a challenger.


How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.


Sales jump but profits slump at Maple Leaf Foods in Q1

Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.

Jessica Borges - 1

Jessica Borges hired to lead Koo Multicultural

As VP at Cossette’s internal multicultural agency, the industry vet has been tasked with elevating the work at both agencies.


Plus Company creates new roles for longtime execs

Media agencies now fall under new president Melanie Dunn’s remit as Joseph Leon shifts focus to a data and innovation offering.


Ogilvy unifies its Canadian leadership team

The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.


The Mark hires Steve Carli as president

The independent is looking to add veteran leadership and values that match its vision.


Replens takes on taboos about seniors and sex

Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.


This is not your father’s condom brand

From the C-Suite newsletter: How two women entrepreneurs are tackling hypermasculinity with upstart Jems.

Corner Office Shifts

Corner Office Shifts: L’Oreal and Bacardi get new leaders

Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.


High Tide uses retail data to build its private brand

After a rocky start, the cannabis co. is building a white label line to differentiate in a painfully saturated market.


Angry Butterfly, NFA partner on Ivey AOR assignment

The independent agencies will combine expertise in an effort to promote the business school during its centennial.


Montreal content agency Frank wins CCM work

The agency, which also counts tonic maker 1642 and Radio Canada among its clients, has grown to 15 full-time staff in two years.