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Most-read of 2020: Brands

Turning “Haulers” into heroes and bringing competitors together were some of the most popular stories from Canada’s marketers.

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Strategy’s 2020 Nice List

Our team picks some campaigns and initiatives that are worthy of a little extra recognition.

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MDC and Stagwell agree to merger

The combined entity is targeting $3 billion in revenue within four years, driven largely by growth in digital.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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Boston Pizza answers real demand with a fake cryogenics program

The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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American Express zeroes in on storytelling

The brand deepened its approach after a summer small business campaign showed it creates more relevance for everyone.

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Tank hires Mylene Savoie to lead borderless division

Spurred by a global client win, the ex-McCann president will help talent work across markets to serve a range of pharma brands.

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Lactalis buys Agropur’s Canadian yogurt business

The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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How Bruush is using famous smiles to grow across North America

The Vancouver-based DTC electric toothbrush is using the likes of Kevin Hart to try and take share from legacy oral care brands.

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Canada takes home most awards at Epica

Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.

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Mannequins and Santa put up a fight for small business

Two campaigns are helping Toronto BIAs tackle the advantages big box stores and Amazon have over local stores.

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The deadline for New Establishment: Innovators is almost here

Tomorrow is the last day to nominate trailblazers from across the industry.