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Sephora Canada hires Allison Litzinger to lead marketing

The former HBC marketer will lead the beauty retailer’s marketing programs and drive new client growth.

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Why Nesto made infomercials for its strongest markets

The online mortgage broker is targeting conversion where it is more established and brand building where it remains a challenger.

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How Tim Hortons is sticking to basics while pursuing new opportunities

The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.

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Sales jump but profits slump at Maple Leaf Foods in Q1

Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.

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Jessica Borges hired to lead Koo Multicultural

As VP at Cossette’s internal multicultural agency, the industry vet has been tasked with elevating the work at both agencies.

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Plus Company creates new roles for longtime execs

Media agencies now fall under new president Melanie Dunn’s remit as Joseph Leon shifts focus to a data and innovation offering.

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Ogilvy unifies its Canadian leadership team

The agency is creating a single executive group that will oversee operations in its Montreal, Quebec City and Toronto offices.

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The Mark hires Steve Carli as president

The independent is looking to add veteran leadership and values that match its vision.

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Replens takes on taboos about seniors and sex

Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.

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This is not your father’s condom brand

From the C-Suite newsletter: How two women entrepreneurs are tackling hypermasculinity with upstart Jems.

Corner Office Shifts

Corner Office Shifts: L’Oreal and Bacardi get new leaders

Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.

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High Tide uses retail data to build its private brand

After a rocky start, the cannabis co. is building a white label line to differentiate in a painfully saturated market.

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Angry Butterfly, NFA partner on Ivey AOR assignment

The independent agencies will combine expertise in an effort to promote the business school during its centennial.

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Montreal content agency Frank wins CCM work

The agency, which also counts tonic maker 1642 and Radio Canada among its clients, has grown to 15 full-time staff in two years.