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Gamifying recycling

Brands across categories are looking to find ways to encourage Canadians to dispose of recyclable products properly.

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How do health brands maintain trust in a pandemic?

Can brands keep from appearing opportunistic when their messaging has been built around keeping people healthy?

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Foodora demos delivery bots

From the Tech newsletter: The delivery service expects to have 50 deployed in Q2 to test the role of autonomous technology in its business.

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Tech in Action: Dialogue makes a COVID-19 chatbot

The health tech company aims to fight misinformation, providing facts and tips based on a user’s location and risk factors.

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Flipp hires Rick Neuman to lead its tech development

Coming from Walmart, the digital flyer and coupon company’s first CTO will help evolve its products for the future consumer.

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NABS rallies support for Baby Chloe

The organization is looking to tackle the high price tag of treatment for the daughter of a Pattison Outdoor staff member.

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Meet the 2020 New Establishment: Innovators

How Jessica Vieira Teixeira and Michael Romaniuk are bucking the status quo at Molson and Zulu Alpha Kilo.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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The New Establishment: Expanding PR’s portfolio

How Molson Coors’ Jessica Vieira Teixeira earned the brewer a major bump in spend.

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Up to the Minute: Critical Mass names its next CEO

Plus, Zulu hires a new co-lead for its design practice and Mint wins Corby’s experiential work.

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GTB Canada appoints Mike Flynn as president

Global CEO Robert Guay says experience in consumer engagement will be “critical” to the agency’s work with Ford going forward.

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Harlequin forgoes shirtless hunks to broaden its audience

The romance publisher is looking to get past the cliches of genre to show the positive benefits of its expanding entertainment options.

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What’s in store for click-and-collect?

From retailers like IKEA to restaurants like Freshii, how brands are making sure “BOPIS” options can meet customers where they are.