Feature 1

How brands led the way on Twitter by listening to consumers amidst lockdown

Canadian programs connected with communities by championing passions and concerns

Sponsored

Caroline_Begley_2[1]

Corby names new VP of marketing

Caroline Begley takes over marketing as the company invests in higher-end spirit and wine brands that drive more value.

McCain-image

McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

mdcpartners

MDC reaches preliminary deal to merge with Stagwell

Mark Penn’s holding company and private equity firm are proceeding with steps to become one company.

Send-noods

KD bares it all for latest ecommerce experiment

The CPG lets singles send “unsolicited noods,” tapping into pandemic dating trends to continue learning about DTC.

andrew-neel-ute2XAFQU2I-unsplashcropped

The terrifying truth of running a small agency in a pandemic

The Idea Suite’s Shelli Baltman on what the last six months have taught her about pivoting and planning to not have a plan.

Rethink_breast

Rethink Breast Cancer’s new collection comes with a brand refresh

The non-profit is giving Canadians practical and impactful reasons to donate this year.

Screen Shot 2020-10-05 at 10.27.42 AM

Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

jborgesttse

Maple Diversity revamps its leadership team

Jessica Borges will now lead creative and strategy at the multicultural agency, with Terence Tse taking over client services.

christina-wocintechchat-com-lqPLmYD_MO8-unsplash

Taxi is launching paid internships for Black talent

With the first cohort arriving this month, the agency’s Black Taxi team eliminates a financial barrier to entering advertising.

IKEA Bedtime

Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

Screen Shot 2020-10-02 at 4.39.17 PM

SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

Screen Shot 2020-10-02 at 9.30.46 AM

Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

subtejcropped

Mosaic hires Subtej Nijjar as president

Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.

Double Shot Banner

How 1Milk2Sugars plans to uplift influencers of colour

The PR agency’s talent representation division is addressing the disparity between opportunities for certain talent.