Research reveals key considerations for connecting with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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DoorDash names Veritas as PR AOR

The agency will help the food delivery co. tell the story of how it’s helping local restaurants grow.

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When can employees expect to return to the office?

While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.

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CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

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A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.

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Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.

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OLG takes off with a recovery strategy

The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.

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Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

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Will Tweed convert alcohol drinkers?

With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.

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A manifesto against racism in PR

A group of Black professionals created actions based on the duties of communicators, but they contain lessons for the rest of marcom too.

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There’s more time to enter Brand of the Year

Companies now have until July 17 to tell us what makes them worthy of the title.

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The ADCC can rest easy

A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.

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Masks figure prominently in 2020 Cashmere Collection ball

Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.

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Up to the Minute: Grassriots hires new ECD

Plus, Cohn & Wolfe wins Intel AOR assignment and Faulhaber launches a booze-free cocktail brand.