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Kronenbourg samples a new approach for the holidays

To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.

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Sampler enters grocery retail with UNFI deal

A partnership with North America’s largest wholesale distributor gives shoppers the ability to add a sample to ecommerce orders.

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Handfuel innovates its way into a competitive new space

The healthy snacking brand has launched a new nut cluster product on the heels of a packaging refresh and retail expansion.

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Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.

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Happy Holidays from Strategy

Regular news coverage resumes on Jan. 5, 2022, but in the meantime, you can catch up on our year-end coverage.

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Metro flips holiday meals to better reflect its customers

The grocer provides holiday meal inspiration in the form of cultural twists sourced from the communities it operates in.

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Most-read of 2021: Agencies

New agency models, new hires and new client relationships were among the most popular stories with readers this year.

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Strategy’s 2021 Nice List: Part Two

Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.

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Mydoh introduces a new financial concept to families

The first mass campaign from an RBC Ventures brand is for an app that digitizes allowance to teach kids financial literacy.

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BHLA helps Miami Ad School launch first scholarship

The Miles Philip Hammond Scholarship will cover a full two year program for two students who have faced hardships.

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Most-read of 2021: Opinion

From equity issues to questionable design work, these are the editorial columns that made the biggest waves with readers.

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Turo wants to accelerate its car-sharing momentum

The company has launched a new brand platform that emphasizes host-guest relationships and the individuality of members.

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2021 Agency Holiday Cards: Part Five

Season’s greetings from Gene, Tux, Dentsu and more round out this final collection of messages from Canada’s agencies.

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Most-read of 2021: Campaigns

Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.