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Triple O’s tries to lure people away from their desk lunch

White Spot’s QSR chain is adopting a new approach to reach workers frustrated by a lack of work-life balance.

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View from the C-Suite: PepsiCo Foods says it’s not them, it’s you

New CMO Jess Spaulding’s fresh take on how to use data to build on iconic brands.

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How consumers want to be marketed to this holiday season

Inflation, e-commerce and tone are all factoring into dashing through the sales.

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Study: CMOs and CFOs don’t see eye to eye in budgeting

Plus, five key prerequisites for getting budgets approved next year.

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The Garden wins North American assignment for Intrepid Travel

The adventure tourism group also plans to use the work internationally.

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BC Children’s Hospital Foundation hopes a small idea gets big

A new campaign builds on the insight that many little actions can combine into an outsized impact.

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A2C names Manon Goudreault as new chair

The president of Agence Dada takes over leadership of a board that has also added a pair of new members.

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Wendy’s entices rewards seekers with free food

A campaign promoting the QSR’s new loyalty program is leaning heavily into value and earning opportunities.

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Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.

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2022 Brand of the Year: Heinz redefines what it means to be iconic

Never thought we’d say this, but we’re obsessed with ketchup this year.

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HomeEquity and the Legion deliver remembrance again

The Foundation and financial institution are using the words of veterans to spread a powerful message.

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How Canadians spent their Thanksgiving dollars

Numerator data reveals big spikes in average promoted price across many categories.

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MotoMaster launches a platform drivers can relate to

The Canadian Tire brand is emphasizing dependability in high-stake scenarios.

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CMA names Alison Simpson new president, CEO

After a months long search, Simpson has been named to replace John Wiltshire, who retired in May.