How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

Sponsored

Coke-local-bottling

Coke Canada Bottling shows it does have a community connection

By spotlighting the people it employs, the independent distributor is trying to play up roots most people wouldn’t expect a company linked to a global beverage giant to have.

Major-Tom-main

Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

AOYsign

Agency of the Year 2021 shortlists: Media and Digital

The rollout of this year’s finalists begins with those that have been thoughtful about their use of platforms, data and tech.

Aldo-shoes-main

Aldo puts a self-confident foot forward

The second edition of the shoe retailer’s digital-first campaign wants consumers to be better versions of themselves.

SportChek

Sport Chek taps into the joy of sports with post-pandemic doubleheader

A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.

ecommerce

Ecommerce is stabilizing but still showing an upward trend

The latest study from BrandSpark also dives into which categories customers are willing to pay a premium to shop.

assorted-citrus-fruits-and-vegetables-952476

Food price spikes will spur more couponing

The latest Field Agent insights show what consumers are expecting to happen on the shelf as costs increase.

Michelob

Michelob Ultra aims to build hype (and an outdoor gym)

The light beer brand is supporting its second virtual Ultra Night Run by incentivizing training wherever someone is.

unnamed

Epica Awards tout impartiality to set itself apart from other shows

As entries open, organizers say if there’s no bias in judging, there’s no excuses for losing.

lby_2021_03_15_delonghi_brad_pitt_05d_shot_03_025_srgb_web

Brad Pitt helps De’longhi fit premium coffee into daily life

A new global campaign is particularly focused on answering demand for automatic espresso machines in North America.

Alpahbet Pasta & Meatballs-MMMeatballs-Butchers Select-03-High Res

Why The Very Good Butchers cut gluten from its new line

The plant-based meat company is answering demand on the higher end of the market.

BOOMCHICKAPOP Popcorn Salted Maple-022-2000x2000[1]

Conagra is bringing a new fall popcorn flavour to Canada

The CPG’s better-for-you Boomchickapop LTO is using positivity to spread the message.

instacart

Who is using Instacart and how?

Insights firm Caddle finds that it is not just grocery stores that are benefiting from the delivery service.