Growing network facilitates brand reach in local communities
Montreal’s Eat it Up Media built a network to deliver small town Canada in one buy
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McCann Canada hires new CSO
Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.
Up to the Minute: Taxi adds two ACDs in Montreal
Plus, Argyle sets up shop in the U.S. while Your Brand lands a new “gin” account.
Kit and Ace mails a dose of optimism to shoppers
The brand tries to soften recent blows to the apparel sector with a new “Amplify Optimism” direct mail program.
Nissan opens a virtual showroom
So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.
Why did Alfa Romeo pair up with Cheryl Hickey?
Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.
Stephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”
IBM links up with Air Canada
Aeroplan becomes more intuitive and flexible in response to many being irked by user-unfriendly loyalty programs.
Leo Burnett takes action with five micro-actions
President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.
What drives grocery loyalty online?
Caddle examines consumer preferences across major online players and explores how they can win over consumers in ecomm.
Snack bar hopes its launch in Canada will bear fruit
LA-based That’s It is coming to grocery and aims to differentiate by promoting products that are “free from the top 12 allergens.”
Impulse buys are still vital to the future of snacking
Euromonitor explores ways snack brands can continue to drive spontaneous purchases in an online world.
Sampler and Men’s Health launch a sample kit
From the SMR newsletter: The publication’s readers handpick CPG samples that best match their lifestyle.
Bob’s Your Uncle to launch influencer collaboration hub
Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.
