KFC uses AI to recreate the voice of Colonel Sanders
From the Tech newsletter: The QSR added an Alexa update that allows customers to order their favourite meal.
Tech in Action: Procure sits down in the fight against prostate cancer
An NFC-enabled chair helped drive micro-transactions for the charity.
How RBC is pushing for more inclusivity
Even though the bank is ranked the third-most diverse company in the world, it’s still not good enough, says senior director Gopal Bansal.
Goop sets up shop at Sephora in Canada
The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.
Who made the 2020 Creative Report Card cut?
The top 10 companies and individuals are announced, with the winners revealed at AToMiC next month.
Kellogg brings Cheez-It crackers to Canada
Backed by a large-scale launch campaign, the CPG company expands its cracker portfolio to capture more snacking occasions.
What makes Canadians take notice of digital promotions
A report from Eagle Eye shows that relevance is key to driving promotional ROI.
Nature’s Way finds the truth about Omega-3s
The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.
Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
Fuse adds to experiential, creative leadership
A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.
Hellmann’s makes new packaging commitments
The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.
TurboTax gives customers more support in first Canadian integrated campaign
The company is advancing its mission to be known for a more full-service tax offering.
Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
View from the C-Suite: Fizz enters post-stabilization
From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.
