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View from the C-Suite: What’s a beauty brand to do in a touchless world?

The marketer at Quebec-based Marcelle spills the beans on how it’s adapting to a category replete with competitors and anxious shoppers.

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Canadian CEOs more confident in company growth than global execs

The pandemic has had less of an impact on CEO confidence in Canada, finds KPMG.

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Knix breaks up with disposable hygiene products

The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.

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Why Moxie’s wanted its own online ordering platform

With X-Dine, the restaurant chain is hoping to learn more about its customers by nurturing a direct relationship.

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Strategy and BANFF create marketing incubator for women in media

Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.

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Getting a pulse on cereal and milk buyers

IMI finds consumers in both categories currently skew older, but are expected to swing younger in the future.

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Up to the Minute: Who made the first Idea shortlist?

Plus, Rodeo acquires BLVD to unify production offerings, Marwick expands to U.K. and Effies Canada reveals 2020 finalists.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Telus hit with Ad Standards complaint over price claims

The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.

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Altitude plays to its strengths to launch same-day shipping

The sports retailer’s biggest brand campaign yet highlights a selection it knows will appeal to urban Montrealers.

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RioCan helps shoppers take care of each other

The shopping centre owner wants visitors to be more community-minded and help it avoid another shutdown.

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Bimbo relaunches Oroweat to reach organic bread lovers

From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.

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When skin cream meets ice cream

Oxy links its new volcanic ash scrub to a trendy treat to add more fun sampling to its typical campaigns.