Research reveals how to connect with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

Sponsored

Screen Shot 2020-07-17 at 8.21.32 AM

Family trumps function in new Mercedes-Benz creative

The automaker is tying its D&I efforts into a campaign that shows there’s more to the luxury brand than meets the eye.

Screen Shot 2020-07-16 at 7.32.47 PM

Check it out: Public sticks Tom Hanks outside the LCBO

Who’s better at convincing renegades to keep a distance than Hollywood’s favourite neighbour?

RBC-points

How is RBC motivating people to spend money?

The bank tweaked its rewards program for the month of July to see if it could help boost the economy.

pinkcherry

Adult toy brand pops its PinkCherry with first-ever TV spot

With help from The Local Collective, the retailer of novelty products has fun with suggestive imagery.

IMG_9740

Andy MacLellan aquires full ownership of Verb

With travel restrictions beginning to ease, the co-founder says the agency has picked up 11 net new tourism brands since the start of the month.

Publicis

What is Publicis doing to establish D&I at its agencies?

Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.

main_ebay

Influencers curate a few of eBay’s favourite things

The online marketplace puts the focus on sellers as it rings in 25 years of supporting entrepreneurs.

Anti-racism

PR firms commit to combatting racism

The CCPRF outlined six actions to be taken by signatory agencies, adding to other calls for equity within the industry.

Screen Shot 2020-07-14 at 4.36.58 PM

The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

dasher_ps_horiz_2[1]

DoorDash names Veritas as PR AOR

The agency will help the food delivery co. tell the story of how it’s helping local restaurants grow.

djurdjica-boskovic-home-office

When can employees expect to return to the office?

While many are temporarily working from home, research by the Conference Board heralds the return of pre-pandemic policies.

CMO Council, Diversity screenshot

CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

OWG-featured

A Quebec charter airline to enter the tourism business

Nolinor Airlines will launch OWG with flights to Cuba, edgy branding and a business model that goes against the norm.