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Ali Leung brings a non-traditional style to Shopify

The company’s first Canadian head of marketing on why a strategy rooted in the success of merchants has been rewarding.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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BMO runs an equipment drive for youth soccer players

The program is part of the bank’s larger grassroots strategy around MLS sponsorship, which is focused on removing barriers to play.

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Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

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Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

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GSK builds awareness for a startling pneumonia fact

Tank helps the pharma company bring a simple message to regions most impacted by a leading cause of childhood mortality.

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Chipotle’s loyalty program is tops in Canada

The latest LoyalT study adopts a new methodology that captures how personalized content drives engagement.

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2021 New Establishment deadline approaches

The industry has until Wednesday to nominate a brand marketing superstar within their ranks or at another company.

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2021 Brand of the Year: High-touch meets high-tech at Harry Rosen

How the iconic menswear retailer reset its brand for a new generation of customers.

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MSL names Lauren Thomson as new creative VP

The promotion rounds out a year that has included 20 new staff and assignments with GM, Google and P&G.

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Johnson & Johnson to spin off consumer brands

The likes of Tylenol, Listerine and Band-Aid will be separated from the pharma and device business.

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Sales for cold, cough and flu products expected to be flat

Numerator data shows lifting restrictions haven’t had a major impact (yet).

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Performance Art scales rapidly in first four months

New senior strategy and tech talent in Toronto are among the two dozen staff the IPG agency has added since the summer.