EXT. OREO The Stuf Shoppe

Oreo pops up in Toronto with more ‘stuf’ than ever

While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.

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Fuse adds to experiential, creative leadership

A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.

Hellmann's

Hellmann’s makes new packaging commitments

The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.

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TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

Corner Office

Corner Office Shifts: SkipTheDishes adds marketing leadership

Plus, David Allard departs as chief marketer at Samsung Canada.

Martin Gendron

View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

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Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

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What lessons can be learned from this year’s Super Bowl?

With simsub back in effect, Peter Ignazi, global CCO at Cossette, notes how Canadian advertisers should evolve their strategies.

48North Cannabis Co--48North Launches Cannabis Accessories Brand

48North is bringing cannabis products to Thoughtfull

Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.

King Ursa

King Ursa adds a second creative director

Greg Bolton steps into the role to add depth to the agency’s creative team following local and global client wins.

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NWT Tourism brings the territory closer to the city

VR-equipped cars aim to give urban audiences a taste of what the region has to offer travelers.