New Collaborators_1

The new collaborators

Brands’ evolving needs call for a new mix of talent and skills

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Mark's-simple

Mark’s touts the simplicity of ecommerce

The retailer’s latest TV campaign is not just highlighting the casual ease of its products, but of how its customers can buy them.

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Canadian retail sales began 2021 on an uneven note

Ed Strapagiel’s latest analysis shows a wide variance between categories, as well as recovery trends from the end of last year.

ctcshrimp

Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

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Up to the Minute: IKEA makes a trip downtown

Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.

rebeccaho

New COO among Ethnicity Matters’ growing ranks

Mandates from GoDaddy, Danone and Rogers are driving expansion across departments at the multicultural agency.

zulu-promotions

Zulu promotes eight as part of ‘reengineering’

New leadership roles in creative, strategy, digital and production are part of an internal plan for the next decade.

Medical Marijuana/ Cannabis And Accessories

One quarter of Canadian cannabis users use it as a sleep aid

Vivintel’s latest insights suggests potential cannabis consumers are more interested in ‘practical’ occasions than current users.

molsoncommonbond

Molson and Wiser’s raise one to their ‘common bond’

The beer and whisky brands collaborate on a lager that aims to earn the benefits of innovation by tapping into their respective legacies.

Canadian-Tire-main

Canadian Tire tops list of most reputable companies

Shoppers Drug Mart ranked second on Leger’s annual ranking, while Amazon and Walmart took big hits.

Patrick-Chan

Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

jam3toronto

Jam3 merges with S4 Capital’s MediaMonks

The agencies’ leadership and Sir Martin Sorrell explain how bringing the digital production shops together fits with S4′s consolidated, unitary structure.

AToMic_118

The 2021 AToMiC Awards shortlist revealed

Over 40 campaigns are in the running for a medal in this year’s virtual awards.

juniper-hires

Juniper Park\TBWA hires four ACDs

The agency says the creative hires are the first of several anticipated in the coming months to handle new business.