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Brands need to acknowledge the shift to values-based consumption

Accenture finds the agency consumers have is creating a wave of relationship change.

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Decathlon helps everyone find their inner athlete

The French retail giant is using its holiday campaign to overcome limited local brand awareness as it pushes westward.

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Why Alter Ego is big on virtual LED production

A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.

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Boston Pizza prints its own holiday catalogue

Featuring 20 pizza- and partner-inspired products, the restaurant is trying to build a stronger association with the season.

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2021 Agency Holiday Cards: Part Three

Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.

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Canadians are braced for food inflation

The latest from IMI reveals consumers are prepared for a double whammy of high costs and rebounding pandemic fatigue.

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Why brands need to be laser-focused on innovation

With the traditional levers of consumer relationship building disrupted, Dentsu lays out what needs to be done in 2022.

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Most-Read of 2021: C-Suite

This year’s top stories included restaurant disruptions, marketing execs returning to Canada and a legacy retailer succeeding thanks to digital investment.

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Nesto tries to make the mortgage process less of a slog

New CMO Martin Aubut has been trying to distance the platform from traditional ways of doing things as it expands across Canada.

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Edelman hires Brent Nelsen in global strategy role

The former Leo Burnett and Publicis exec is also tasked with leading an effort to build trust into its offering and strategic approach.

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Swiss Chalet puts a generous twist on its holiday campaign

The chain is once again focusing on the Festive Special, but as a way to promote a gifting function in its app.

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Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

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Innocean promotes three creative leaders

Bill Newberry will oversee the agency’s Kia work while Kevin Belanger and David Strasser will lead on Hyundai and Genesis.

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Angry Butterfly adds senior strategy expertise

Kristian Visconti is bringing the agency’s headcount over 20 after one year of operation.