barrioshoffer

Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

CocaCola

WPP wins bulk of global Coca-Cola review

The company will create a bespoke creative and media unit, but some work has been set aside for Publicis and IPG agencies.

Sol

Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.

CanadianTire

Canadian Tire picks Publicis Canada as its new creative AOR

The shop will work with the retailer across brand, product categories, key seasonal activities and the Triangle Rewards program.

cannabis-products

Craft cannabis could ‘explode’ in Canada

A report finds consumers are willing to pay a premium, but determining fair value remains a big consumer pain point.

pluscompany

Vision7′s agencies are now part of Plus Company

Combined with We Are Social and Fuseproject, the new Quebec-based entity has 3,000 people in 12 countries.

Diwali

Ford goes all in on an ‘Escape’ for Diwali

With a bespoke spot, the automaker wants a multicultural message to go mainstream and stretch beyond yesterday’s holiday.

coffee-table-nescafe

Nescafe’s (literal) coffee table ties back to a sustainability landmark

Furniture made from coffee grounds is drawing attention to the Cup of Respect program.

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Susan O’Brien and Tracey Cooke set to co-chair the SIA Awards

The program returns for 2022 with a new look created by Wunderman Thompson.

TheGarden_FL

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

1. Annie Murphy

Hudson’s Bay uncovers the secrets of shopping from bed

The retailer brought back Annie Murphy to show not just ease of its online marketplace, but the expanded and in-demand assortment.

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BHLA named AOR for Go RVing Canada

Two of the agency’s co-founders reunite with a former client to help navigate the post-pandemic landscape.

Cadbury-mini-eggs

Mondelez wants a bigger share of the holidays

The company has innovated some of its most-loved brands to perform better during the biggest confectionery opportunity of the year.

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Steve Mykolyn and Nancy Vonk to co-host 2021 AOY

This year’s virtual gala, taking place on Nov. 10, will also see the return of the legendary agency showreels.