Articles Tagged ‘6degrees’

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Why are there still unexplored possibilities in packaging?

From Shopper Marketing Report: Eco-friendly packaging has a role at point-of-sale, even in omnichannel.

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Going deeper on the struggles moms are facing

6Degrees’ Adrianne Gaffney Wotherspoon looks at impacts that will stretch far beyond Mother’s Day, for both brands and employers.

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Choose to challenge for more than one day

Veritas’ Krista Webster talks with fellow agency leaders about why COVID-19 has stressed that the push for equality is a year-round effort.

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Becel boosts a kind digital campaign with shopper

The brand is keeping all shopping experiences in mind to enforce a brand pillar and capitalize on holiday baking.

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Royale brings its new pet project to shelves

The tissue brand swaps its kittens out for shelter pets as part of a shopper campaign supporting its new CSR project.

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Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

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MDC adds Canadian agencies to new Doner network

Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.

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6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

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Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

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Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

The covers that almost were…

A behind-the-scenes look at our cover contest to celebrate our silver jubilee.

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Schick gives consumers the ‘License to Grow’

A Facebook initiative invites guys to download a license to grow a moustache in support of Movember.