Articles Tagged ‘Activia’
Activia shows its pride for ‘gutsy’ women
The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.
Danone takes cues from the beer branding world
The dairy co. seems to be channeling Collective Arts for its new yogurt brand. Will it be a hit with the art crowd?
Tribute: Danone’s purpose-driven ethos
As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.
Danone picks Bob for retail
The agency will lead in-store programs for yogurt brands Activia and Oikos.
Activia Challenge goes content-first
Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.
Activia starts the year ‘in sync’
The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.
Why Danone has become drinkable
Activia’s newest product line targets busy, health-conscious women.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Activia brings back the belly
A new year-long, integrated campaign from the Danone brand featuring Shakira is set to launch Sunday.
Activia makes fans famous
The Danone yogurt is giving each fan their 15 minutes with a new campaign.
