Articles Tagged ‘Addition Elle’

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Addition Elle and Penningtons employees fight stereotypes together

The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

President shuffle at Toys ‘R’ Us, Walmart and Reitmans

New leaders will helm the retailers as they face increased competition from online players.

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Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.

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Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

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Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Addition Elle expands to U.S.

The Canadian plus-size retailer brings its collections south through Lord & Taylor.

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Smart Set to close

After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.