Articles Tagged ‘Addition Elle’
Addition Elle and Penningtons employees fight stereotypes together
The Reitmans-owned banners build on their communities by showing that the people behind the clothes know what they deal with.
Addition Elle puts the fashion industry on notice
The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.
President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
Addition Elle gets serious about U.S. expansion
An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.
The right man for Reitmans
The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.
Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
Addition Elle expands to U.S.
The Canadian plus-size retailer brings its collections south through Lord & Taylor.
Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.
MAOY Gold: OMD turns up the heat on tech
A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.
