Articles Tagged ‘Amy Laski’
How brands can move from ‘languishing’ to ‘flourishing’
After a long and challenging period, Felicity’s Amy Laski reminds brands how to talk about wellness in a positive space.
The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
Making home the heart of health again
Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.
How to reach consumers taking wellness into their own hands
Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.
How to avoid ‘wellness overwhelm’
Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.
How do you avoid ‘wellness-washing’? Get back to basics
All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.
Is wellness marketing making people more anxious?
Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.
Felicity PR creates Content Studios division
The new division and its leadership team formalizes the agency’s branded content offering.
Harnessing influencers, the right way
Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.
