Articles Tagged ‘Amy Laski’

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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Making home the heart of health again

Felicity’s Amy Laski has some questions marketers should ask if they want a place in consumers’ already crowded homes.

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How to reach consumers taking wellness into their own hands

Felicity’s Amy Laski explains how brands can have a role in a new wave of DIY betterment.

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How to avoid ‘wellness overwhelm’

Felicity’s Amy Laski explains how to help consumers navigate an information overload that got more intense during the pandemic.

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How do you avoid ‘wellness-washing’? Get back to basics

All brands are linked to wellbeing. Felicity’s Amy Laski details why COVID-19 means they can’t take any consumer need for granted.

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Is wellness marketing making people more anxious?

Research by Felicity and Ipsos explores the gap between brands’ wellness messaging and consumer sentiment.

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Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

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Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.