Articles Tagged ‘Andrea Hunt’

Rilli Brilli

Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

CMO Council_Innovation

CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

CMO Council_Innovation

CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

Inniskillin2

Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

1b

Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

MOY18_OpenerALTS2 (1)

2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

171024_A_Hunt_Westons___Shot_01_0030

2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

Dave's

Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

AA2

Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

_MG_7055SM

Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

atx_0011

AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

ditaliano

D’Italiano chooses the bigger things in life

The Weston brand’s first campaign in three years looks to Italy for inspiration on how to “live large.”

AutumnGreekPulseSandwich

Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.