Articles Tagged ‘Anomaly’

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns

The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.

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2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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2019 Strategy Awards: Pot brands speak up in OOH campaigns

Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.

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Budweiser is hiring someone to watch hockey

The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.