Articles Tagged ‘Anomaly’

Corona has launched a floating billboard in the St. Lawrence River that gathers plastic waste from the waterway. Courtesy Corona Canada

Corona cleans up the St. Lawrence with a billboard

The ad also serves as another visual reminder from the brand of Canadians’ role in contributing to ocean plastics.

CapitalOne

Capital One looks beyond what’s in your wallet

A new platform repositions the company in a more optimistic light that looks at people’s potential beyond a credit score.

Stella

Stella Artois tries to reclaim the best of pre-pandemic living

A new global campaign developed by Anomaly Toronto promotes the beer to the stressed work-from-home set.

Corona-Tropicale-Organic-Social-Canada-Tease-4x5-Lime-Ritual-5430-Opt5 (1)

Corona adapts its identity for the ready-to-drink market

The brand’s first non-beer beverage uses beachy vibes and sustainability to reach consumers that are into the laid-back attitude but still want an alternative.

clio-trophy-hed-2013

Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.

Israella

Israella Kobla’s new look came from Anomaly’s BIPOC business program

Equal Advantage aims to “level the playing field” by giving brands free creative services.

COUNTER-RACK-HERSHEY

Hershey makes a splash with new Cookies ‘N’ Creme in store promo

The confectionery is seeing increased marketing support as more competitors encroach on the category.

hershey-cookies

Hershey backs Cookies ‘N’ Creme with first campaign since 2018

After losing ground in the category, the CPG co is working with creative artists to rejuvenate the brand for a younger crowd.

Budweiser Canada x HDA_ Wayne Simmonds

How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

hershey

Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

budlightwax

Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

hank

Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

Cannes 13

Inside the Jury Room: Film, Mobile and Audio

Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.

Budweiser Canada-Budweiser Reveals Twist on Insurance Industry E

Budweiser offers Canadians ‘BBQ Insurance’

The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.