Articles Tagged ‘Anomaly’

Budweiser Canada x HDA_ Wayne Simmonds

How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

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Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

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Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

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Inside the Jury Room: Film, Mobile and Audio

Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.

Budweiser Canada-Budweiser Reveals Twist on Insurance Industry E

Budweiser offers Canadians ‘BBQ Insurance’

The brewer is helping Canadians protect a hotly anticipated grilling season, which has become a summer pillar for the brand.

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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

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Why Corona brought jarring environmental stats to life

The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.

Todd Allen MOY 2020

2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

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2020 Brand Holiday Ads: Part Two

WestJet makes a “miracle” from its in-flight inventory, Stella gives a family a taste of home and Coors builds a “beerman.”

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Up to the Minute: Anomaly adds to exec team

Plus, NABS creates a health plan for freelancers and Folk retains EDC account.

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Oh Henry levels up its shopper game with Circle K

A campaign for a new permanent SKU uses store takeovers and high-impact displays to grab the attention of gamers.

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Budweiser is sending sports fans to their own bubble

The return of the four major sports leagues gives the beer brand a chance to build on a sports strategy that rewards passion.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

underplayed

Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.