Articles Tagged ‘AOL Canada’

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

Copied from Media in Canada - CO1_COR_P16075_Kaillie_4.indd

The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

Copied from Media in Canada - Tconnect

New partnership brings Wi-Fi to TTC stations

Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.

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Next Media Stars: Amanda De Fields chalks up a digital strategy

The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.