Articles Tagged ‘apps’

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Rethinking brand utility

Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.

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Apps to cozy up with

From coupon reinvention to making reposting pics easy, experts play brand matchmaker with apps you definitely need to know about.

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Marketing trends: what’s hot and not

Shorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.

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Are you talkin’ to me?

Apps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.

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SXSW blog: The power in our pockets

Naked Creative’s Paula Swirla takes a look at some innovative apps, from one that preps you on people before you meet them to one that creates a personal cloud for your files.

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Marketing’s mobile-first future

Media buyers react to signs mobile is ready to realize its potential as an ad channel.

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2013: The year of the family app

Andrew Barrett on how apps of the future should bring people together.

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Next Big Things

From the app-ification of brands to adopting new technology to developing new partners, we look at what’s new and next in the marketing landscape.

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Next Big Things: Tech to watch

Keep your eye on this emerging technology, from Google glasses to 3D printing to TV apps that revitalize old-school hip-hop.

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Sobeys launches Moodie Foodie app

The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.

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Next Big Thing: Virtual bounty

The best things in life (and now from brands) are free, as consumers get rewarded for social WOM, or just for being their game-playing, entertainment-loving selves.