Articles Tagged ‘Arterra Wines’
Rewirements: Andrea Hunt makes space to reimagine her next chapter
How the former Arterra Wines CMO is reassessing the values that drive her career.
Wine Rack turns stores near parks into picnic sites
The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.
Arterra premiumizes its Inniskillin and IMBZZL wines
Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.
ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
Andrea Hunt makes wine more approachable
How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.
Jackson-Triggs embraces its mass appeal
Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.
Jackson-Triggs wants wine culture to be more inclusive
The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.
Arterra finds the local connection to international wines
Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Arterra opens itself up to human connection
To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.
Broken Heart Love Affair adds more assignments
Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
CMO Council: New products for a new era
Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.
