Articles Tagged ‘Arterra Wines’

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Rewirements: Andrea Hunt makes space to reimagine her next chapter

How the former Arterra Wines CMO is reassessing the values that drive her career.

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Wine Rack turns stores near parks into picnic sites

The retailer is giving out blankets and full-sized samples of Bask to those who may lament not having a drink in the park.

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Arterra premiumizes its Inniskillin and IMBZZL wines

Two brands with very different legacies get overhauls that emphasize the quality available at an affordable price.

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ICYMI: Strategy Magazine’s Marketers of the Year

Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.

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Andrea Hunt makes wine more approachable

How the Marketer of the Year is applying a consumer-centric lens to a category that has, for too long, been deemed intimidating.

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Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

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Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

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Arterra basks in the opportunity for better-for-you wine

The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.

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Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

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Broken Heart Love Affair adds more assignments

Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.

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Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.