Articles Tagged ‘Arterra Wines’

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

Arterra Wines Canada- Inc--BASK in the moment with zero grams of

Arterra basks in the opportunity for better-for-you wine

The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.

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Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

jollyrancher

Broken Heart Love Affair adds more assignments

Over the last three months, the agency has picked up work for Hershey, WW and Arterra, among others.

Rilli Brilli

Arterra gets more playful with hard sparkling sodas

From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.