Articles Tagged ‘Aurora Cannabis’

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Cannabis brands celebrate 50 years of 4/20

From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.

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Cannabis brands are still high on the in-store experience

Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.

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Aurora hires new VP of marketing

Gerald Alvoet will help lead a CPG-inspired strategic shift at the cannabis producer.

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Corner Office Shifts: Sami Siddiqui gets new role at RBI

Plus, Aurora Cannabis bumps newly named CCO to top executive role, and Save-On-Foods makes several leadership changes.

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Aurora brings safety-focused messaging to edibles

The cannabis producer is using its experience in introducing medical products to be proactive about responsible consumption.

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Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

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Licensed producers will get one store each in Ontario

The government outlined details of its private cannabis retail plan, including taking oversight outside of the LCBO.

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Aurora turns to Shopify for ecomm

The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.

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Aurora Cannabis to acquire MedReleaf

A new cannabis giant is set to be formed with increased production capacity and a wide portfolio of brands.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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Aurora Cannabis acquires CanniMed Therapeutics

Months of tension come to an end, creating an even bigger player in the Canadian cannabis industry.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.