Articles Tagged ‘Autotrader.ca’

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

IKEA

Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

CO-OP_PARTNERS

Autotrader goes ad hoc

The site has named Co-op Advertising as its AOR, launching a new campaign focused on the human element of car-buying.

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Autotrader.ca launches a refreshing campaign

The used car site speaks to a younger audience to change consumer perception of the brand.

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DDB wins Trader Corporation

The agency and media co OMD Canada are responsible for relaunching the brand’s Autotrader.ca site.