Articles Tagged ‘AutoTrader Canada’

Ian MacDonald Headshot

View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’

The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.

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Some Guy signs on with AutoTrader

A new campaign introduces an “everyman” spokesperson to show that expertise isn’t needed to use the site.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.