Articles Tagged ‘Awake Chocolate’
Awake Chocolate looks through Periscope
The brand hopes to reach its millennial target with a music video created by YouTuber Nicole Arbour.
Awake aims to hit the right note with music fans
Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.
Inside innovation: Brand Project’s acquisition goals
Founded by former Virgin Mobile execs, the Toronto company wants to help build brands that other companies want to buy.
Verdict: Awake Chocolate packs a punch
The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.
