Articles Tagged ‘Axe’

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

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Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.

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Axe grows up

The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.

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Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.