Articles Tagged ‘back-to-school’

Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Walmart

Moms’ moods inspire Walmart

From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.

Copied from Media in Canada - Target

Target heads to school

The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.

BestBuybacktoschool

Best Buy’s innovative back-to-school campaign

The retailer is tapping real innovators to target the university-bound crowd.

Copied from Media in Canada - ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and a tech-forward creative campaign.

Copied from Media in Canada - Staples image

Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

BBY_BlueShirt

Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.

sears pic

The best of both worlds

Sears has something for both mom and daughter to love.

futureshop

Future Shop is “everywhere”

The company targets a new audience with its most multi-platform back-to-school campaign ever.