Articles Tagged ‘BBDO’

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Sobeys turns the family spirit of the holidays into a reason to give back

With most Canadians unable to have the same gatherings this year, the grocer is encouraging them to extend their generosity to others.

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Rethink repeats as 2020 Agency of the Year

The week-long virtual awards reveal concludes with the creative shops that took top honours in this year’s competition.

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2020 AOY Bronze: BBDO’s flare for fast work that works

Under new leadership, the agency moves to be more results-driven and further develops its in-house production unit.

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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BBDO’s ‘Parkscapes’ takes Public Service Best of Show

Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.

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BBDO Canada names Christopher Andrews president and CEO

The current president of The&Partnership will take over for a retiring Dom Caruso this summer.

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Canadian Paralympic Committee pivots to a different inspiring message

With this year’s games postponed, athletes use their experience with “the world changing overnight” to give Canadians a sense of hope.

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Denise Rossetto and Todd Mackie to leave BBDO

The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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Creative Report Card 2020: Articulating brand purpose

Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.