Articles Tagged ‘BBDO’

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Doritos launches a streamer for fans of Ketchup

PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.

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BBDO’s ‘Parkscapes’ takes Public Service Best of Show

Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.

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BBDO Canada names Christopher Andrews president and CEO

The current president of The&Partnership will take over for a retiring Dom Caruso this summer.

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Canadian Paralympic Committee pivots to a different inspiring message

With this year’s games postponed, athletes use their experience with “the world changing overnight” to give Canadians a sense of hope.

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Denise Rossetto and Todd Mackie to leave BBDO

The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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Creative Report Card 2020: Articulating brand purpose

Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

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Chiefs of Ontario encourages people to dress up as an Indigenous doctor

The First Nations organization uses a new method to fight racist Halloween costumes.

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Tech in Action: Bombay Sapphire combines art and science

The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Regent Park School of Music turns royalties into donations

A sustainable fundraising program results in a sample of its students’ music being used on Taylor Swift’s new album.