Articles Tagged ‘BBDO’

VoyageurDollar

Paddling together towards reconciliation

On Orange Shirt Day, BBDO Canada ECD Derek Blais explains why he believes the industry can work together to improve representation.

ACTRA

ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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Muskrat Magazine tells the real story of Pocahontas

“Missing Matoaka” does away with historical revisionism to highlight how romanticized narratives increase the harms faced by Indigenous women.

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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories

Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.

OLG

OLG goes big to get people back to casinos

A new campaign promotes the safety of the Crown corporation’s casino experiences as pandemic restrictions lift.

Sandra

Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

Sobeys

Sobeys aims to Feed the Dream again

The grocer launches a Winter iteration of its platform, celebrating the support systems that make Olympic ambitions come true.

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Ogilvy, FCB and BBDO land on WARC’s Creative 100

Meanwhile, Cossette earned two spots on the list of most effective campaigns.

Parkscapes

2021 Strategy Awards: BBDO crowned Grand Prix winner

This year’s Gold winners include Anomaly, Cossette, FCB, Ogilvy, Milestone, Rethink, Taxi and The Local Collective, and were revealed during day two of MES.

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Baycrest guides Canadians to better brain health

A new campaign aims to solve a gap in education by showing that aging is not something to be feared.

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RBC brings all of its personal banking under a single platform

The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.

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Cannes Digest: Wrapping up a record-breaking year

Canadian agencies end the week with 52 Lion wins, a new record, while Rethink secures a spot as the third-ranked Independent Agency of the Year.

underplayed

Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

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Cannes Lions releases first shortlists for 2021

BBDO Toronto, FCB Toronto and Ogilvy Toronto all find themselves in the running for the highly competitive Titanium Lion.

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Doritos drops a new season of shows about Ketchup chips

PepsiCo refreshes the “Ketchup Plus” streaming platform with the bite-size, episodic content Gen Z audiences look for.