Articles Tagged ‘BBDO’

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Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

lays

Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

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BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

Skyy

Skyy Vodka stakes a claim

The brand is aiming to boost awareness and connect millennials to its Californian roots by giving Canadians a square foot of land.

Molson

Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

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BBDO launches Flare in Toronto

Former Big Brother Canada producer Dave Lembke has been hired to lead the internal video production unit.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).

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Joe Szabo launches Joe & Co.

BBDO’s VP of UX is leaving the agency to run a new content and social media company.

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Uncle Ben’s creates healthy competition

The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.

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Grey, Leo pick up Yellow Pencil at D&AD

The agencies were among nine Canadian shops recognized at this year’s awards.

Quaker

Quaker takes on picky eaters

The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.

Gold_Pencil

Updated: Canada takes 28 One Show Pencils

Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.

avion

RBC celebrates easy travel

The latest campaign for its Avion rewards program focuses on the joy of paying for an ideal trip using points.

familyguy

Creative Report Card: New brands on the block

Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.

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Doritos Ketchup is the new rose

The brand is hoping people will fall in love with its chip bouquet this Valentine’s Day.