Articles Tagged ‘Beer’

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Marketers of the Year: Bottling beer success

Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.

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How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.

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Shopper Innovation Awards: James Ready barters beers

To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.

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Shopper Innovation Awards: James Ready gets 50% more awesome

The beer brand collects double Gold for creating coasters that serve different purposes.

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CASSIES Bronze: Lake of Bays expands its footprint

The brewing company rebrands to branch out from its Muskoka roots.

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CASSIES Bronze: Corona’s high life

The beer brand walks away from teh beach to encourage its millenial target to “Live Mas Fina.”

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Beer’s biggest fan

After years of decline, the (beer) world is watching as Debra Kavchak-Taylor cheers on the category with new products that go head-to-head with wine and sangrias – and messaging that focuses on taste rather than lifestyle – in the hopes that consumers will come back to Molson Coors.

Copied from Media in Canada - MolsonCanadianWheat

Molson Canadian goes natural with Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

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Beer borrows vineyard techniques

Amid falling sales for mass brands and increased competition from craft beers, wine and spirits, the big beer cos copied a page out of wine marketers’ handbooks.

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Calgary’s Wild Rose Brewery appoints new CEO

Bill McKenzie will lead company amid plans to open a second brewing facility.

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Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.

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Molson bids adieu to CP+B

The beer company is in the early stages of searching for a new AOR.

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Corona gets colourful

The beer brand celebrates summer with a series of limited-edition bottles created by Toronto-based Shikatani Lacroix.

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The Beer Store goes upscale

A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.

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Coors Light goes to the dogs

Coors Light goes to the dogs