Articles Tagged ‘Beer’


Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

Screen Shot 2020-07-22 at 1.40.44 PM

Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.


Marketers of the Year: Bottling beer success

Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.

Alexander Keiths - Mobile Brewery  (10)

How to turn 195, the Alexander Keith’s way

For the last two centuries, the Labatt-owned beer brand has been reflecting Maritime values back to its fanatical drinkers.


Shopper Innovation Awards: James Ready barters beers

To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.


Shopper Innovation Awards: James Ready gets 50% more awesome

The beer brand collects double Gold for creating coasters that serve different purposes.


CASSIES Bronze: Lake of Bays expands its footprint

The brewing company rebrands to branch out from its Muskoka roots.

Live Mas Fina 2

CASSIES Bronze: Corona’s high life

The beer brand walks away from teh beach to encourage its millenial target to “Live Mas Fina.”


Beer’s biggest fan

After years of decline, the (beer) world is watching as Debra Kavchak-Taylor cheers on the category with new products that go head-to-head with wine and sangrias – and messaging that focuses on taste rather than lifestyle – in the hopes that consumers will come back to Molson Coors.

Copied from Media in Canada - MolsonCanadianWheat

Molson Canadian goes natural with Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

Beer academy 1

Beer borrows vineyard techniques

Amid falling sales for mass brands and increased competition from craft beers, wine and spirits, the big beer cos copied a page out of wine marketers’ handbooks.

wild rose

Calgary’s Wild Rose Brewery appoints new CEO

Bill McKenzie will lead company amid plans to open a second brewing facility.


Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.


Molson bids adieu to CP+B

The beer company is in the early stages of searching for a new AOR.

Corona Pic

Corona gets colourful

The beer brand celebrates summer with a series of limited-edition bottles created by Toronto-based Shikatani Lacroix.