Articles Tagged ‘Bell Media’

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CMA and CTV launch Super Bowl ad challenge

Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.

Co-chair Judy Davey, EVP activation, ZenithOptimedia, addresses the audience

BCON Expo 2014

Did you miss the branded content conference? Our photo gallery will make you feel like you were part of the action (sort of).

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Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night’s Crystal Awards, celebrating the best in radio ads.

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The Game of Thrones’ new app puts fans in the picture

Users can take a “selfie” on the Iron Throne with Bell Media’s campaign to promote the latest season.

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CASSIES Silver: Rouge FM transforms itself

The Quebec radio station modernized its image to reverse loss of share.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

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Specialty TV’s survival plan

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.

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Jean Coutu installs an e-store window

The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.

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CAMH starts a conversation

The multi-platform campaign for the medical centre shows the ripple effect of various mental illnesses and encourage the sharing of personal stories.

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The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

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2013 Brands of the Year revealed

DavidsTea, McDonald’s, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

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Would you watch your own branded content?

Free Agency’s Chris Unwin on why brands need to act like publishers.

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Networks take to the web

CTV, CBC and Shaw’s Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here’s a few to watch out for this season.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.