Articles Tagged ‘Bell’

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Submissions for 2015 Cause + Action awards now open

Calling all do-gooders! Did you work on a brand campaign that made the world a better place? Enter now.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Going bigger with activations: TIFF’s repeat sponsors

L’Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

Vicki-afiya

Who is ready to brawl in the ‘TV everywhere’ battle?

Bringing a new element to the medium’s future, two Bell broadcasters have entered the space, launching original content hubs.

Cannes blog: Mental health takes the stage

Campbell’s Philip Donne checks out award-winning, stigma-tackling work from the Palais.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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2014 Cause + Action awards open for submissions

The entry deadline for strategy‘s annual awards, celebrating brands making a socially responsible difference, is Feb. 14.

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Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

McDonalds

Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.

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Zulu Alpha Kilo promotes Mike Sutton to president

The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency’s creative output.

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Cause + Action: Overall winner Bell takes mental health out of the shadows

The telco’s “Let’s Talk Day” campaign collected $4.8 million for mental health initiatives in less than 24 hours.

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CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.

Copied from Media in Canada - Live BBB

TIFF: Bell hits the streets

The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.