Articles Tagged ‘Bell’

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

Vicki-afiya

Who is ready to brawl in the ‘TV everywhere’ battle?

Bringing a new element to the medium’s future, two Bell broadcasters have entered the space, launching original content hubs.

Cannes blog: Mental health takes the stage

Campbell’s Philip Donne checks out award-winning, stigma-tackling work from the Palais.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

Bell

2014 Cause + Action awards open for submissions

The entry deadline for strategy‘s annual awards, celebrating brands making a socially responsible difference, is Feb. 14.

KirstineStewart_1

Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

McDonalds

Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.

PRESS PHOTO

Zulu Alpha Kilo promotes Mike Sutton to president

The change will free up now-CEO Zak Mroueh from the day-to-day management of the company to focus on the agency’s creative output.

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Cause + Action: Overall winner Bell takes mental health out of the shadows

The telco’s “Let’s Talk Day” campaign collected $4.8 million for mental health initiatives in less than 24 hours.

Bell

CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.

Copied from Media in Canada - Live BBB

TIFF: Bell hits the streets

The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.

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MMVAs sets a personal branded record

Five of the 13 commercials during Sunday’s MuchMusic Video Awards will be branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry.

BellQuebec

Bell puts Quebec City first for Fibe

The telco played into the rivalry between cities to promote its Fibe internet service in the region.

Bellportrait

Bell makes social art

The mobile phone co creates portraits out of the words consumers share most on their social networks.

TIFF

TIFF adds 18 sponsors

The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.