Articles Tagged ‘Bensimon Byrne’

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

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Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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Cannes 2019: Canadian agencies earn 11 shortlist spots in Film

Brand Experience, E-Commerce, Radio and Mobile categories also saw several repeat campaigns add to their growing nomination tally.

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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma

The wins in the festival’s two Health categories are among the first for Canada.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Bensimon Byrne, Grey make Glass and Innovation Lion shortlists

Canada is shut out of the Titanium category but brings three nominations into the festival.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

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Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.