Articles Tagged ‘Bensimon Byrne’

icetruck

Most-read of 2021: Agencies

New agency models, new hires and new client relationships were among the most popular stories with readers this year.

WR_03_Scott

White Ribbon uses music to unlock men’s emotions

A composition scientifically crafted to evoke a strong response is meant to challenge societal beliefs about masculinity.

Jackson-Triggs

Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

grab7

Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.

destination-TO-Main

Destination Toronto bets on ‘Never Have I Ever’ strategy to rally local tourism

The $4.2 million campaign, which includes the launch of the My Toronto pass, aims to get locals and drive-in visitors to try things that have been in their backyard this whole time.

underplayed

Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

spence

Bensimon Byrne establishes new leadership for its agencies

Under the Tadiem parent company, a new CEO and executive team have been named to lead the future of its three agencies.

Jackson-Triggs

Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

IKEA Bedtime

Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

rexallbewell2

How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

Screen Shot 2020-08-18 at 8.57.51 AM

Arterra opens itself up to human connection

To keep wine relevant to younger consumers, the company positions its Open brand around vulnerability and acceptance.

alex-kotliarskyi-QBpZGqEMsKg-unsplash

How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

lycs-architecture-U2BI3GMnSSE-unsplash

How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

officeosacr

Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

Inniskillin2

Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.