Articles Tagged ‘Bensimon Byrne’

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White Ribbon challenges men to reflect on their past

To find a new way into the toxic masculinity discussion, the non-profit depicts a father reflecting on his own misdeeds while worrying about his daughter’s future.

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Rexall adds Instacart to its ecommerce mix

The new offering allows the company to trade on the strength of its brand in a growing retail space.

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Gilead sheds light on a lesser-known breast cancer

A campaign from the pharma brand focuses on a form of the disease that overwhelmingly impacts people of colour.

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Casey House shows the horrors of HIV stigma

The hospital is once more looking to ‘Smash Stigma’ with a short film produced with creative network Tadiem.

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Audi taps Bensimon Byrne to fire up Canadian ambitions

The new AOR has been tasked with building an authentic, localized connection on the automaker’s path to electric conversion.

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Sobeys bets big on growing Scene+

The first campaign promoting the loyalty program’s expansion outside entertainment is also the grocer’s largest marketing effort to date.

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Cannes 2022: Two more nominations on the last round of shortlists

There was no Canadian work shortlisted in Sustainable Development, but Bensimon Byrne and Rethink picked up nods in Film.

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Cannes 2022: BBDO Canada takes a Gold Lion in Design

The Festival’s four Craft-focused categories brought wins for eight Canadian agencies.

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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories

Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.

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Cannes 2022: Health & Wellness Lions bring 10 shortlist spots

Despite being shut out of Pharma, six Canadian agencies are up for Lions Monday.

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Saintly Wine spins a message about rose in a laundromat

The Arterra brand picked an unconventional venue for a wine tasting to build its connection to fashion.

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Most-read of 2021: Agencies

New agency models, new hires and new client relationships were among the most popular stories with readers this year.

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White Ribbon uses music to unlock men’s emotions

A composition scientifically crafted to evoke a strong response is meant to challenge societal beliefs about masculinity.

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Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.