Articles Tagged ‘Bensimon Byrne’

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How execs are handling a crisis with no playbook

Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.

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Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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Cannes 2019: Canadian agencies earn 11 shortlist spots in Film

Brand Experience, E-Commerce, Radio and Mobile categories also saw several repeat campaigns add to their growing nomination tally.

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Cannes 2019: Bensimon, Edelman win Bronze in Health and Pharma

The wins in the festival’s two Health categories are among the first for Canada.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Bensimon Byrne, Grey make Glass and Innovation Lion shortlists

Canada is shut out of the Titanium category but brings three nominations into the festival.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

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Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

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White Ribbon explores the roots of toxic masculinity

Launched on national anti-bullying day, the organization’s new campaign draws attention to the negative socialization of boys.

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How Canada fared on the Warc Creative 100

FCB/Six’s “Destination Pride” for PFLAG was the top-performing Canadian campaign on the global rankings.

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Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.