Articles Tagged ‘Bensimon Byrne’

CFL

The CFL shows what it’s made of

The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.

scotiaRESP

Scotiabank’s (adorable) reality check

The bank encourages young parents to save early by showing some far off guesses about the cost of education.

Hayes Steinberg

Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.

clio-trophy-hed-2013

Canada picks up 45 Clio nominations

With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that’s a bit fishy.

Fantuz_screenshot

Inside the CFL’s digital drive

The league’s playbook has been overtaken with online content moves and a dive into data as it looks to connect with fans in new ways.

Scotiabank

Check it out: Scotiabank’s romantic action

The bank delivers some epic flair to help one guy pop the question.

Adam Slayer Jam3

Jam3 brings on new UX head

Adam Slayer comes to the digital and design shop after two years with Bensimon Byrne.

Young-Lions

Canadian Young Lions winners revealed

Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.

shutterstock_229761016

Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

shutterstock_63089458

Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

img2

CASSIES Bronze: Jackson-Triggs proves its universality

The brand shifted focus from “wine lovers” to “wine drinkers” and boost sales by more than 30%.

img4

CASSIES Bronze: Scotiabank demonstrates the power of free

The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.

metrolinx

Metrolinx gives some perspective

The transit crown corp is hoping people will look past the day-to-day construction to see the big picture.

shutterstock_118591882

Revolution wins Tennis Canada

The agency will lead a rebranding effort for the sports organization.

Steve_Groh (1)

Cossette boosts exec ranks

Steve Groh has been brought on board as a new VP national brand director to work on the McDonald’s account.