Articles Tagged ‘Best Buy Canada’

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.

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Best Buy and Google team up on experiential play

The retailer’s newly renovated locations will host spots dedicated to the tech giant’s new hardware.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

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Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

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Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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Best Buy takes customers to school

The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.