Articles Tagged ‘Birks’

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Birks picks Junction59 to lead creative

The Toronto agency is creating an international campaign to help the legacy jewellery brand draw younger buyers.

Birks Group Inc--Birks Officially Launches Bloor Street Flagship

Where Birks and Mejuri have felt the impacts of COVID-19

The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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Up to the Minute: On Q wins Three Farmers

Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.

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Branded lodgings on the rise

Birks, West Elm and Equinox Fitness add hospitality to their brand mix.

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Up to the Minute: Corby’s new social AOR

Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.

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Nolin BBDO names new managing director

Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.

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Weekend reading: Birks regains its lustre

The century-old retailer is trying to take its brand to the world stage with a younger, fresher identity.

Copied from Media in Canada - Birks

Birks channels heritage for rebrand

The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.

BrandCupid

Brand cupid

From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.