Articles Tagged ‘Bleublancrouge’
Desjardins Group sticks with Bleublancrouge, Glassroom
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Better words for a better understanding
Even after 30 years of working in translation, Bleublancrouge’s Anik Pelletier is still learning about the impact words can have.
Humanise Collective gives staff every tenth day off
A new policy at the group of agencies could be the first step in a transition to an even more flexible way of work.
Humanise Collective expands training program to English market
The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.
Most-read of 2021: Opinion
From equity issues to questionable design work, these are the editorial columns that made the biggest waves with readers.
Bleublancrouge changes up its creative leadership
ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.
Desjardins has a spring in its step for community support
The financial services brand shows its support for youth initiatives by tapping a circus arts collective for an acrobatic spot.
Desjardins Insurance plays to its strength
Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.
Arterra brings Nic Laloux to life with a scavenger hunt
The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.
Your brief is a joke
Bleublancrouge’s head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.
Why brands need to watch their language
BBR’s Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.
Humanise Collective joins global indie agency network
By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.
Why Desjardins is giving clients control
The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.
Plan International picks Doug & Partners to run holiday campaign
The non-profit’s annual gift-giving fundraiser is going all-digital this year.
Bleublancrouge hires new ECD
Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.
