Articles Tagged ‘Bleublancrouge’

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Desjardins Insurance plays to its strength

Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.

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Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.

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Your brief is a joke

Bleublancrouge’s head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.

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Why brands need to watch their language

BBR’s Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.

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Humanise Collective joins global indie agency network

By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.

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Why Desjardins is giving clients control

The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.

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Plan International picks Doug & Partners to run holiday campaign

The non-profit’s annual gift-giving fundraiser is going all-digital this year.

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Bleublancrouge hires new ECD

Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.

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Desjardins strikes up some musical relief

The financial co-op builds on its community positioning, hiring struggling musicians to give anxious Canadians a moment of joy.

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Bleublancrouge wins global Thompson Hotels account

The agency, alongside others in the Humanise Collective, also won work for One Homecare Solutions in the U.S.

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Bleublancrouge expands its leadership in Toronto

ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

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Plan International announces a distressing marriage

A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.

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Bleublancrouge adds to creative and account teams

Six new hires follow other senior additions and an AOR assignment with Desjardins picked up last year.