Articles Tagged ‘Bleublancrouge’

desjardins

Desjardins Group sticks with Bleublancrouge, Glassroom

The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.

patrick-tomasso-Oaqk7qqNh_c-unsplash

Better words for a better understanding

Even after 30 years of working in translation, Bleublancrouge’s Anik Pelletier is still learning about the impact words can have.

Provost

Humanise Collective gives staff every tenth day off

A new policy at the group of agencies could be the first step in a transition to an even more flexible way of work.

pexels-thisisengineering-3861958

Humanise Collective expands training program to English market

The program aims to help agencies like Bleublancrouge and Glassroom find and attract young talent.

pexels-lisa-602579

Most-read of 2021: Opinion

From equity issues to questionable design work, these are the editorial columns that made the biggest waves with readers.

SebRivestBrigitteLedermann

Bleublancrouge changes up its creative leadership

ECD Sebastien Rivest is now leading the department in Montreal, and has hired Brigitte Ledermann as his new CD.

Desjardins-main-image

Desjardins has a spring in its step for community support

The financial services brand shows its support for youth initiatives by tapping a circus arts collective for an acrobatic spot.

Desjardins

Desjardins Insurance plays to its strength

Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.

YHP-Nic-Laloux-8

Arterra brings Nic Laloux to life with a scavenger hunt

The winemaker is looking to capitalize on existing brand love and social media chatter to get more love for its Gen Z-friendly brand.

Screen Shot 2021-04-22 at 9.03.41 PM

Your brief is a joke

Bleublancrouge’s head of strategy (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.

pexels-olya-kobruseva-5428833

Why brands need to watch their language

BBR’s Anik Pelletier explains how language, tone and nuance impact the bottom line as much as strategy and design.

shutterstock_294901964

Humanise Collective joins global indie agency network

By joining TheNetworkOne, the collective looks to build reach beyond borders for both itself and clients.

DESJARDINS_SELFIE STILL alt 2

Why Desjardins is giving clients control

The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.

giftsofhope

Plan International picks Doug & Partners to run holiday campaign

The non-profit’s annual gift-giving fundraiser is going all-digital this year.

edmund

Bleublancrouge hires new ECD

Edmund Lam returns to agency life to lead the creative product in Montreal alongside Eric Chavagnac.