Articles Tagged ‘BMO’

Check it out: BMO gets prideful

Along with the City of Toronto, the bank is kicking off the largest outdoor art exhibit in Canada in time for Pride Week.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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Agencies Y&R and KBS+ land BMO accounts

The former shop will lead the bank’s brand and retail business, while the latter will oversee marketing for its wealth management division.

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Squareknot expands and delves into research

The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.

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Cossette resigns BMO account

The agency, which has worked with the bank for close to 13 years, will not participate in an upcoming review.

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BMO’s ‘great feelings’

The financial institution was one of many Canadian brands to leverage Sunday’s Super Bowl, with a new campaign around its “making money make sense” message.

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.

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BMO kicks off Guinness World Record attempt

The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.