Articles Tagged ‘Bob Park’

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GE Appliances is kicking its soccer positioning up a notch

Beyond capturing World Cup hype in Canada, the brand is also looking to better connect with younger, more diverse audiences.

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Meet the 2022 Strategy Awards co-chairs and live jury

The competition kicks off with four new categories and an April 11 early-bird deadline.

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The Great Resignation: How are marketers managing?

From the C-Suite newsletter: Brand leaders from Kruger, BMO, Harry Rosen and GE explain how to retain and motivate talent.

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What marketers want the industry to start, stop and change in the new year

From the C-Suite newsletter: Brand leaders make predictions and resolutions for their peers to commit to.

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Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

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The 2019 Media Innovation Awards shortlist: part two

Finalists in the Best Media Insights, Products and Services, Niche Marketing and Public Service categories are announced.

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GE Appliances makes National Laundry Day more interesting

How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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GE picks No Fixed Address as digital AOR

Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.