Articles Tagged ‘Bob’
How Nic Laloux is enticing Gen Z with vintage POS
From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.
In Brief: Weston Foods finds a buyer for its bread
Plus, Proof makes five senior appointments and Bob hires new lead for account team.
Guru teams up with a Quebec reality show
The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.
How Guru is continuing growth in convenience
The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.
Holiday Cards Part Four: The Agency Cookbook
A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Stadacone is sweet on its new positioning
The brand is targeting younger women to find its place in Quebec’s booming gin market.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
Up to the Minute: Zulu Alpha Kilo names four group CDs
Plus, Camden continues to grow and 1Milk2Sugars renews with Nivea and Pfizer brands.
Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Laboratoire Suisse takes inspiration from Switzerland
With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.
Gadoua jokes about the goodness of grains
The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.
Up to the Minute: Bob names experiential lead
Plus, Camden wins the Canadian Association of University Teachers and BLVD rebrands the Montreal Alouettes.
