Articles Tagged ‘Bob’

Arterra Wines Canada- Inc--BASK in the moment with zero grams of

Arterra basks in the opportunity for better-for-you wine

The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.

stadacone

Stadacone is sweet on its new positioning

The brand is targeting younger women to find its place in Quebec’s booming gin market.

pexels-photo-359989

Up to the Minute: Brookline lands Upper Deck assignment

Plus, senior promotions are made at Zulu, Bob and Innocean.

1642-punch-image2

Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

unilever-image

Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

pexels-photo-359989-623x350

Up to the Minute: Zulu Alpha Kilo names four group CDs

Plus, Camden continues to grow and 1Milk2Sugars renews with Nivea and Pfizer brands.

pexels-photo-359989-623x350

Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

Laboratoire Suisse

Laboratoire Suisse takes inspiration from Switzerland

With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.

gadoua_campagne_pleingrains_billboard-1

Gadoua jokes about the goodness of grains

The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.

pexels-photo-359989-623x350

Up to the Minute: Bob names experiential lead

Plus, Camden wins the Canadian Association of University Teachers and BLVD rebrands the Montreal Alouettes.

pexels-photo-359989-623x350

Up to the Minute: LP/AD gets a new CD

Plus, 1Milk2Sugars named social AOR for Marriott and The Palmerston Group names director of strategic insights.

Desjardins

Desjardins forges ahead with Montreal Canadiens alignment

The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Passion Challenge.”

pexels-photo-359989-623x350

Up to the Minute: National PR adds SVP in Toronto

Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.

pexels-photo-359989-623x350

Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

pexels-photo-359989-623x350

Up to the Minute: ICA names Effie Canada steering committee

Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.