Articles Tagged ‘Bob’
Arterra basks in the opportunity for better-for-you wine
The company brings high-impact shopper elements to alcohol retailers as it looks to fill a white (and red and rose) space in the category.
Stadacone is sweet on its new positioning
The brand is targeting younger women to find its place in Quebec’s booming gin market.
Up to the Minute: Brookline lands Upper Deck assignment
Plus, senior promotions are made at Zulu, Bob and Innocean.
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
Up to the Minute: Zulu Alpha Kilo names four group CDs
Plus, Camden continues to grow and 1Milk2Sugars renews with Nivea and Pfizer brands.
Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Laboratoire Suisse takes inspiration from Switzerland
With a new brand identity and platform, the Quebec natural health products company transitions into a masterbrand approach.
Gadoua jokes about the goodness of grains
The Weston brand launches its whole grain bread with comedian Phil Roy to connect with Quebec consumers.
Up to the Minute: Bob names experiential lead
Plus, Camden wins the Canadian Association of University Teachers and BLVD rebrands the Montreal Alouettes.
Up to the Minute: LP/AD gets a new CD
Plus, 1Milk2Sugars named social AOR for Marriott and The Palmerston Group names director of strategic insights.
Desjardins forges ahead with Montreal Canadiens alignment
The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Passion Challenge.”
Up to the Minute: National PR adds SVP in Toronto
Plus, Enterprise wins AOR mandate with La Prep and a former Fuse partner joins new venture.
Up to the Minute: BrandBourg adds three VPs
Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.
Up to the Minute: ICA names Effie Canada steering committee
Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.
