Articles Tagged ‘Bob’

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Hellmann’s guide to sandwich anarchy

A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.

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Bob bolsters shopper marketing team

The agency brings on a new retail marketing manager as it looks to work with larger, international brands.

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Up to the Minute: Klick Health makes three senior hires

Plus: 180LA picks up two Canadian ex-pats and more news you might have missed.

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Desjardins shows its love for cycling

The brand’s latest campaign in Quebec focuses on its sponsorship of biking events throughout the province.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.

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Becel, IGA and Les Sucreries Beaurivage partner up

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

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Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.