Articles Tagged ‘Bond Brand Loyalty’

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Brand Doctors: Lessons from the Air Canada crisis

From the C-Suite newsletter: How do you protect your brand while in a state of chaos?

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Brand purpose is getting overlooked in loyalty programs

This year’s Bond Loyalty Report also found restaurants have the biggest member growth.

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Why experience has become more important to loyalty

Bond’s Phil Rubin explains how the pandemic changed consumer priorities, requiring programs to show they understand members.

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Consumers and brands have different views on loyalty

Bond’s annual report not only shows the most-loved programs, but also a divide between brands and customer perception.

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The loyalty play in Uber Direct’s Canadian launch

Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.

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Will a lack of happy accidents hurt innovation?

A chance observation at a burger joint highlights why Bond’s Sean Claessen has concerns about brands finding a path forward.

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Personalization offers bigger returns on loyalty programs

This year’s report from Bond Brand Loyalty notes that, once again, experience overcomes points in engaging members.

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Loyalty programs struggling to stay relevant

A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.

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Bond Brand Loyalty acquires rDialogue

The company’s first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.

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Bond Brand Loyalty hires new president

PwC’s Brian McLean joins to support the loyalty and customer experience agency’s plans for global expansion.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Experience using a loyalty program a bigger driver than rewards

The latest report from Bond Brand Loyalty shows what keeps members engaged.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.