Articles Tagged ‘Bond Brand Loyalty’

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Loyalty programs struggling to stay relevant

A survey by Bond also shows what helps retention during a pandemic and which stores consumers are comfortable returning to.

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How agencies are approaching the government wage subsidy

Now that eligibility details have been set in stone, leaders are conducting a ‘balancing act’ as they look for ways to protect their most valuable asset: staff.

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How attitudes changed over the course of a week

Bond Brand Loyalty tracked intent towards things like food delivery and brand preference as social distancing became the new normal.

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Bond Brand Loyalty acquires rDialogue

The company’s first in a series of planned acquisitions adds to its advisory expertise in the loyalty and customer experience space.

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Bond Brand Loyalty hires new president

PwC’s Brian McLean joins to support the loyalty and customer experience agency’s plans for global expansion.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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Experience using a loyalty program a bigger driver than rewards

The latest report from Bond Brand Loyalty shows what keeps members engaged.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

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Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

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Mastermind Toys rolls out Perks for loyal shoppers

The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.

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Bond Brand Loyalty launches XO Lab in Toronto

The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.

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The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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Be active to promote use of your loyalty programs: study

Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.