Articles Tagged ‘boston pizza’
Boston Pizza answers real demand with a fake cryogenics program
The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.
Layoffs hit more sectors, marketing departments
Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.
Wiser’s and Boston Pizza ‘leap’ into gathering time
The two brands extend their positionings around bringing friends together with a promotion tied to the Leap Year.
Boston Pizza brings people together for Valentine’s Day
The restaurant finds “a fresh way” to celebrate the 40th anniversary of its heart-shaped pizzas by surprising a young couple.
Boston Pizza delivers a caroling pizza box
The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.
AOY Silver and Design AOY Bronze: John St. bundles up
Facing an industry in flux, the agency refocused its attention on its approach to working with clients.
Boston Pizza turns pizza savers into patio sets
How comedic one-off stunts fit into the casual dining chain’s recent pizza- and experience-centric shift in strategy.
Boston Pizza names new lead marketer
Former Volkswagen Canada head of marketing Peter Blackwell joins the company as it continues to evolve its brand.
Combining tech and shopper marketing
How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.
Boston Pizza pivots away from indulgence
The restaurant’s massive new campaign focuses on gourmet ingredients and lighter additions to its menu.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Gone in six seconds
Short ads: creativity killers or new tools to convey a single-minded message?
Boston Pizza’s senior marketer named president
Jordan Holm will take the helm at the end of the month as the casual dining chain’s current leader retires.
Boston Pizza ‘gathers round’ a new strategy
Why the restaurant brand is moving away from its sports-centric approach.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
